Psychology

Just as science constantly advances, evolves and progresses, so does our digital thinking, our approach and our techniques.

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The importance of psychology in marketing

We change the way organisations think, feel and act, through the practical application of cognitive science, neuroscience and psychological research. Psychology is the thread that runs through everything we do. It underpins every strategy we deliver and is at the heart of all our results. We use psychology to anticipate buyer behaviour, through a thorough understanding and examination of cognitive biases and digital marketing psychology.

 

The application of science

Cognitive science is fundamental to everything we do: internally, on the Scientific Board and in our wider community of consultants. 

Our researchers are thought-leaders, with hundreds of peer-reviewed, published papers and books in the fields of neuroscience, psychology and marketing.

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Behavioural economics in marketing

As research has proved time and again, we humans don’t make rational decisions - they are all biased. 

As marketers this knowledge is vital, as it unlocks a new realm of understanding with regard to  our customers' buying strategies, as well as the reasons behind our own strategic and tactical decisions.

Through qualitative and quantitative research, we help you understand the biases that drive your prospects’ decisions.

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What does this mean for you?

Measurable benefits in engagement at every stage of the funnel, and a tangible uplift in sales. 

We use laboratory and field-based research strategies to understand markets, prospects, clients and internal stakeholders. This helps us to generate more leads and optimise customer journeys, from first contact to close. 

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Want to experience how psychology and neuroscience will improve the effectiveness of your brand, digital marketing and sales?

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Don’t take our word for it

See what our client have to say

View all Case Studies
quote Find out how we executed a global HubSpot strategy across 35 global territories for this leading provider of English language education.
quote Discover how we transformed the marketing performance of this food industry specialist.
quote Read how we used our expertise in psychology to transform Shojin's brand, website and content marketing performance.
quote Find out how we helped industry-leading business intelligence platform Qlik to reach senior decision makers within their target audience.
quote Learn how we helped Pearl Motor Yachts launch into the competitive luxury yacht sector.

Our Services

Digital Strategy

We use data-driven digital strategies underpinned by bespoke psychological research to get better results for your business.

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Consultancy

Our consultancy services engage the services of our Scientific Board to bring you tailored, targeted psychological insight.

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Digital Marketing

Create extraordinary impact with data-driven digital marketing services grounded in cognitive and behavioural science.

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Creative

Finally a creative agency that understands psychology - and applies it to branding, UX, copywriting, design, video and illustration.

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Content

The linchpin at the centre of every marketing strategy, through powerful, effective content we have the power to enhance or entirely reposition your audience. This covers marketing, brochures, websites, blogs, social media, emails, articles and infographics.

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Websites

Your website is your digital real estate. We make sure it distills your brand, converts customers and outranks the competition.

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