Psychology
Just as science constantly advances, evolves and progresses, so does our digital thinking, our approach and our techniques.
The importance of psychology in marketing
We change the way organisations think, feel and act, through the practical application of cognitive science, neuroscience and psychological research. Psychology is the thread that runs through everything we do. It underpins every strategy we deliver and is at the heart of all our results. We use psychology to anticipate buyer behaviour, through a thorough understanding and examination of cognitive biases and digital marketing psychology.
The application of science
Cognitive science is fundamental to everything we do: internally, on the Scientific Board and in our wider community of consultants.
Our researchers are thought-leaders, with hundreds of peer-reviewed, published papers and books in the fields of neuroscience, psychology and marketing.
Behavioural economics in marketing
As research has proved time and again, we humans don’t make rational decisions - they are all biased.
As marketers this knowledge is vital, as it unlocks a new realm of understanding with regard to our customers' buying strategies, as well as the reasons behind our own strategic and tactical decisions.
Through qualitative and quantitative research, we help you understand the biases that drive your prospects’ decisions.
What does this mean for you?
Measurable benefits in engagement at every stage of the funnel, and a tangible uplift in sales.
We use laboratory and field-based research strategies to understand markets, prospects, clients and internal stakeholders. This helps us to generate more leads and optimise customer journeys, from first contact to close.
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Find out how we executed a global HubSpot strategy across 35 global territories for this leading provider of English language education.
Discover how we transformed the marketing performance of this food industry specialist.
Read how we used our expertise in psychology to transform Shojin's brand, website and content marketing performance.
Find out how we helped industry-leading business intelligence platform Qlik to reach senior decision makers within their target audience.
Learn how we helped Pearl Motor Yachts launch into the competitive luxury yacht sector.
Our Services
Digital Strategy
We use data-driven digital strategies underpinned by bespoke psychological research to get better results for your business.
Consultancy
Our consultancy services engage the services of our Scientific Board to bring you tailored, targeted psychological insight.
Digital Marketing
Create extraordinary impact with data-driven digital marketing services grounded in cognitive and behavioural science.
Creative
Finally a creative agency that understands psychology - and applies it to branding, UX, copywriting, design, video and illustration.
