Marketers all over the world are vying for the attention of their audiences. This is an imperative element for successful business endeavours in 2022.
We’ve identified three crucial strategies to undertake, spanning digital marketing, content marketing, and tech stack’s.
Let’s begin with digital marketing, arguably the most pertinent form of marketing in 2022.
To start things off, Google is scrapping third-party cookies in 2022. Third-party cookies have been used by advertisers to track how users navigate online to present them with targeted ads. There are cookies on millions of websites that are used to build user profiles based on their interests and web activity. Due to mounting privacy concerns and regulations, the way cookies and Google ad tracking will be phased out in 2022.
This is significant for marketers and advertisers, who will now be introduced to FloC that will be replacing it. FloC is a standard browser that will enable interest-based advertising on the web, without revealing the user’s identity. There will be larger groups of users that ad tech will need to label them. The effects of this rollout are not yet known, and the system is currently being developed in the open, with proposals and critiques forming part of the ongoing discussion surrounding this. Ad execs will need to keep an eye on this as it will affect their ability to target and profile users.
These efforts to increase privacy are directed toward audiences whose needs and lives have changed. Covid-19 has been taxing on societies around the world these past couple of years. Sars-CoV-2 will be with us continually, with habits, attitudes and all aspects of life changing. There have been many movements relating to this, and many countries hoping for some growth in 2022. Marketers will need to thoroughly assess their buyer personas and make amendments to them. Moreover, they need to see people as people, not only prospects.
As we can see, the landscape has and continues to change. With that, reviews need to be conducted to inform the strategies for 2022. The last years have seen survival and recovery phases, both of which will continue on.
These are the digital strategies to include in your marketing plans for 2022.
Ultimately, the businesses that listen sufficiently will be primed to adapt within their market. This allows them to boost their online presence and stay ahead of the curve in the ultimate goal of driving growth.
Content marketing has reached a point of evolution in 2022 since the status quo has reached a peak point of saturation. Mastering content can provide businesses with immense value and continue to thrive as a key marketing strategy.
The approach to content for 2022 should encompass:
We’ve included several tactical considerations to take into account too, namely:
Companies need to adapt to all the changes in the realm of content marketing to remain relevant and find ways to resonate with their target audiences.
Small business owners are harnessing technology by implementing the latest software. This has helped to significantly improve productivity, customer engagement, and sales while reducing costs. According to the same study, 45% of business owners also plan to up their investment in technology this year.
It is therefore in the best interest of businesses to invest in technology to improve systems and processes where possible. By doing this, businesses will benefit in a variety of ways, including improving efficiency in the workplace and bettering internal operations by plugging gaps, reducing time spent on administrative and repetitive tasks, removing friction, and increasing productivity. This leads to increased profits by streaming processes and aligning marketing and sales.
Consider these elements when building your business’s tech stack:
Businesses will need to adopt emerging technology and software to be successful in 2022. The latest tools can help improve business operations and evolve in accordance with trends in the market. It will also help in scaling a business with the appropriate systems, processes, and infrastructure.
This wraps up our article on implementing effective marketing strategies for 2022. With digital marketing, content marketing, and a tech stack, your marketing team will be ready for success in the year ahead.
Learn how the McDonalds revolutionary growth formula could change your business in our blog: “The McDonald’s formula that will revolutionise your business.”
Looking for more guidance on your digital marketing? Our team is here to help, so contact us today!