The Scientific Board
The overall mission of the Scientific Board is to provide guidance on how psychology, data science and neuroscience can make marketing and sales more effective.
Our Scientific board is composed of experts in cognitive science, psychology, neuropsychology, organisational behaviour, data science and Electroencephalography. After 20 years leading the industry in the integration of marketing, sales, psychology and technology, our Scientific Board is the first of its kind to be set up by a UK agency.
Scientific Board Members
Dr. Peter Hughes | Psychologist & Co-founder of Cognition
Peter gained a PhD from Warwick University. He is a member of the British Psychological Society and the Society of Authors. He specialises in the commercial application of psychology.
He has featured in more than 40 television programmes and documentaries including programmes for the BBC on the psychology of brands. His last book, on how to defy the odds in life and business, is shortlisted for Business Book of the Year. His next book, on the history, philosophy and psychology of power, is due to be published on 7 September 2021.
Peter has also worked with many high profile actors and performers and helped them recover from addictive and compulsive behaviour.
Dr. Carl Senior | Behavioural Scientist
Carl did his PhD at the University of London. He is a Fellow of the British Psychological Society and a Visiting Professor at the Laboratory of Brain & Cognition at the National Institutes of Health, Bethesda, USA.
He specialises in the understanding of non-verbal behavior and the skills, traits, and motives associated with social dominance, power and leadership.
He is the Associate Editor for a number of Journals including Cognitive Neuroscience and The Leadership Quarterly.
Carl has published 112 papers in peer reviewed journals and contributed chapters to several books.
In the field of Organisational Psychology, he was one of the first to develop a framework for applying the nominal group technique (NGT) to understanding mechanisms for organisational change in focus groups.
Professor Adrian Burgess | Psychologist & Cognitive Neuroscientist
Adrian completed his PhD at the University of London.
He is an Associate Fellow of the British Psychological Society and a Member of the Mathematical, Statistical and Computing Special Interest Group.
A world leader in his field, he has served as the President of the British Association for Cognitive Neuroscience.
His specialist areas include Cognitive Neuroscience and EEG, Structural Equation Modelling and Quantitative Psychology.
He has published 57 papers in peer reviewed journals and contributed chapters to several books.
Georgia Alexandrou | Neuroscience Researcher
Georgia is completing her PhD in Sports Neuroscience at the University of Stirling. The focus of the PhD lies in utilising a mobile neuroimaging technique (Electroencephalography) to study sporting behaviour in real-world settings.
John Berry | Chairman
Chairman at Cognition. With a career spent growing international businesses, John has established commerce in North America, Africa, Europe and Asia with considerable experience at harnessing the power of sales and marketing to create value in a global market place.
Knowledge Transfer Partnership with Aston University
Cognition has been awarded a ground-breaking Knowledge Transfer Partnership with Aston University. Behavioural science experts at Aston’s School of Life & Health Sciences and School of Engineering & Applied Science will work alongside Cognition to produce a NeuroMarketing Toolkit (NMT).
The project will see trained psychologists, academics, software engineers, scientists and marketers pool their knowledge to develop pioneering new software capable of processing large amounts of data to serve the interests of consumers and businesses.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
More about Cognition
We have unmatched expertise in the application of cognitive science and psychological research.
With 200 experts in five countries, DXG solves any marketing problem anywhere in the world.
Founded in 1998, the story of Cognition is as remarkable as it is unusual.