cognition blog


Tim Witcherley

Tim Witcherley
As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.
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Recent Posts

Business leaders spill the beans on the secrets of their success

More than 80 delegates gathered in Birmingham to hear insider tips of fast business growth at a one-day event hosted by Cognition and BGF. We recently..

Cognition is now one of the biggest HubSpot Diamond Partners in EMEA

As one of the early adopters of sales and marketing software provider HubSpot, we are proud to announce that we have reached the highest level of..

Cognition and HubSpot Run Successful Joint Event

More than 60 delegates attended an event hosted by Cognition at the iconic Cube Building in Birmingham, featuring speakers from Cognition, HubSpot and an..

10 Tips For A Successful Lead Generation Strategy

Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their..

The Numbers That Make Or Break Your Marketing And Sales Funnel

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..

Biases, Experts and 5 Steps to Building an Effective Marketing Strategy

Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..

Discover how you can Create a Successful Marketing Strategy

  Sir Alan Sugar doesn’t like marketing.  He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..

Why Marketing Agencies Over-Promise and Under-Deliver

  Why Marketing Agencies Over-Promise and Under-Deliver   In any commercial transaction, there are two parties: a buyer and a seller. When things go..

What does Brexit mean for business?

With the UK’s volatile financial markets plunged into uncertainty, the Brexit fallout has well and truly begun. The process of leaving the EU will take..

What Every Marketing Professional Needs to Know About Optimism

Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook...

5 Ways to Make Social Media Work in Manufacturing

Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively.  This is because: Many manufacturers believe social..

How your brain helps and hinders your brand

Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The..

Introducing...the new Return on Impression (ROI)

An increasing number of organisations are investing more time in developing and generating content capable of driving business leads. However, in their..

Marketing intelligence that unlocks your sales potential

For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing..

What makes some SMEs more successful than others?

  Have you ever stopped to consider what makes market leaders more successful than their competitors? Yes, of course it’s because they’re more successful..