Cognition Blog

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People buy solutions, not products

People buy solutions, not products

by Tim Witcherley on May 9, 2022
Your product is fantastic - if it weren’t you wouldn’t have put effort into creating it, honing it and marketing it, right? But here’s the sticking point. Your product...
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10 Reasons to Outsource Digital Marketing

Top 10 Reasons to Outsource Your Digital Marketing

by Tim Witcherley on February 16, 2022
If you’re searching for digital marketing expertise but aren’t sure how to utilise it properly, partnering with a dedicated digital marketing agency will save you both...
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3 Marketing Agency Values to Benefit Your Business

3 Agency Values That Will Help Benefit Your Business

by Tim Witcherley on February 14, 2022
Hiring a marketing agency means taking into consideration everything they’re about, from work ethic to company culture. The easiest way to determine whether or not...
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Effective Marketing Strategies for 2022

Effective Marketing Strategies for 2022

by Tim Witcherley on January 26, 2022
Marketers all over the world are vying for the attention of their audiences. This is an imperative element for successful business endeavours in 2022. We’ve identified...
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7 psychological techniques of the most effective marketing strategies

by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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B2B Lead Generation Strategies

B2B lead generation: 11 crucial strategies to drive sales and grow your business

by Tim Witcherley on October 27, 2021
A study by Gartner discovered that generating business growth is the largest challenge that CEOs currently face. A further study by Prospex.ai – involving more than 750...
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How to choose the right marketing agency for your business

How to choose the right marketing agency (and the cost of getting it wrong)

by Tim Witcherley on October 13, 2021
According to HubSpot and in light of the pandemic, the majority of business leaders are agreeing that digital marketing is “now more important than ever.” As more and...
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CRM

CRM Systems: When are they right for your business?

by Tim Witcherley on September 6, 2021
No matter what industry your business is in, properly managing relationships with your customers is vital. From tracking customer data and contact information to keeping...
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54 Sales Statistics to Help You Sell More in 2021

by Tim Witcherley on March 8, 2021
Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals. We all know the The Wolf of Wall Street stereotype, but the...
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10 Tips For A Successful Lead Generation Strategy

by Tim Witcherley on February 2, 2021
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their lead generation...
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How the Right CRM System can Help Grow your Business

by Tim Witcherley on May 19, 2020
The customer is everything.  It is the relationships your business enjoys with its customers that determines its success. Customers generate sales, give focus to product...
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Business leaders spill the beans on the secrets of their success

by Tim Witcherley on November 20, 2019
More than 80 delegates gathered in Birmingham to hear insider tips of fast business growth at a one-day event hosted by Cognition and BGF. We recently welcomed business...
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Now one of largest HubSpot Diamond Partners in EMEA

by Tim Witcherley on October 15, 2019
As one of the early adopters of sales and marketing software provider HubSpot, we are proud to announce that we have reached the highest level of accreditation for a...
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Cognition and HubSpot Run Successful Joint Event

by Tim Witcherley on May 30, 2019
More than 60 delegates attended an event hosted by Cognition at the iconic Cube Building in Birmingham, featuring speakers from Cognition, HubSpot and an entrepreneur...
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HubSpot funnel

The Numbers That Make Or Break Your Marketing And Sales Funnel

by Tim Witcherley on November 23, 2018
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals....
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