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Tim Witcherley

Tim Witcherley
As Cognition's Managing Director, Tim sets by example by being an incredibly driven and commercial businessman who has built a very impressive marketing consultancy which has continued to grow year on year. With a very straight and honest approach to business, he ensures he gets the best results for his clients and builds strong partnerships with his suppliers.
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Recent Posts

Biases, Experts and 5 Steps to Building an Effective Marketing Strategy

Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..

Why Facebook Microtargeting Works for B2B Businesses

There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..

Discover how you can Create a Successful Marketing Strategy

  Sir Alan Sugar doesn’t like marketing.  He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..

“The only thing we have to fear is fear itself.”

Those famous words, spoken by the Franklin D. Roosevelt during his first Presidential address at the height of the Great Depression, have become a part of..

Why Marketing Agencies Over-Promise and Under-Deliver

  Why Marketing Agencies Over-Promise and Under-Deliver   In any commercial transaction, there are two parties: a buyer and a seller. When things go..

What does Brexit mean for business?

With the UK’s volatile financial markets plunged into uncertainty, the Brexit fallout has well and truly begun. The process of leaving the EU will take..

What Every Marketing Professional Needs to Know About Optimism

Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook...

5 Ways to Make Social Media Work in Manufacturing

Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively.  This is because: Many manufacturers believe social..

How your brain helps and hinders your brand

Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The..

Marketing intelligence that unlocks your sales potential

For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing..

What makes some SMEs more successful than others?

  Have you ever stopped to consider what makes market leaders more successful than their competitors? Yes, of course it’s because they’re more successful..

Interruption marketing vs permission-based marketing

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has..

4 reasons SMEs do not invest in marketing

  With the average SME only achieving 39% of its planning marketing activity, business owners need to remind themselves marketing is key to achieving..

Back to the Future Day: Future marketing predictions

Great Scott! It’s only Back to the Future Day! It’s the day Marty McFly and Doc Brown travelled to in Back to the Future 2, back in 1989. Who would have..

10 Things you can do today to avoid making bad business decisions

In the non-corporate sector, key commercial decisions are made either by owner/managers or small Boards of Directors with wide-ranging responsibilities..