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Mapping B2B Customer Experiences: An agile and practical guide
The goal of CX mapping is to gain a deeper understanding of how your customers engage and interact with your brand; allowing you to identify pain points, opportunities and areas of friction that can be smoothed out and improved upon.
Executed correctly, a CX map can result in significantly increased sales, improved customer loyalty.
Our latest guide can show you how to research, create and action a CX map. Find out:
- Why creating a CX map is one of the lowest risk, highest reward marketing activities you can undertake
- Different types of CX maps and how to choose the right one for you
- How to prepare and ensure your CX mapping process will be a success
- Best practices for researching and analysing your data
- How to create and action your CX map for maximum business impact
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The goal of CX mapping is to gain a deeper understanding of how your customers engage and interact with your brand; allowing you to identify pain points, opportunities and areas of friction that can be smoothed out and improved upon.
Executed correctly, a CX map can result in significantly increased sales, improved customer loyalty.
Our latest guide can show you how to research, create and action a CX map. Find out:
- Why creating a CX map is one of the lowest risk, highest reward marketing activities you can undertake
- Different types of CX maps and how to choose the right one for you
- How to prepare and ensure your CX mapping process will be a success
- Best practices for researching and analysing your data
- How to create and action your CX map for maximum business impact