What we'll be discussing:
The psychology of decision-making and why people connect with brands and what drives trust, loyalty, and action.
How storytelling shapes perception and helps your brand to connect emotionally with your customers and prospects.
How to leverage behavioural science and understand the biases and heuristics that influence decision-making.
Real-life biases in action, practical tips, and insights on applying key psychological principles to your brand messaging and marketing tactics
Save your spot
Seats are limited for this exclusive invitation-only roundtable.
If you’re looking to explore new ways to unlock the full potential of psychology in brand marketing, book your place by filling in the form to the right.
Meet your host | Dr Peter Hughes, CEO and Psychologist
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics.
Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.
