& marketing


Psychology is the thread that runs through everything we do. It underpins every strategy we deliver and is fundamental to the clarity we create and the growth we enable.

Technology changes rapidly but our cognitive architecture and decision strategies are relatively static. Our understanding of the 300+ cognitive biases and how they are applied to digital marketing means we can anticipate and leverage your customers’ behaviour through the practical application of cognitive science, neuroscience and marketing psychology research. 

Our research & insight services include:



  • Qualitative Research
  • Quantitative Research
  • Applied Neuroscience
  • Market Segmentation
  • Audience Profiling
  • Bias Testing
  • Eye Tracking and Facial Movement 
  • User Testing
  • CX Mapping
  • Information Architecture


Analysis & Reporting

  • Data Analysis
  • Research Analysis
  • Statistical Analysis
  • Growth Curve Modelling
  • Conversion Rate Optimisation

Ready to unlock competitive advantage with the power of psychology?



Multi-channel campaigns for life-changing products.


Driving a return on ad spend of over 400%.

Connex Partners

Creating a sophisticated marketing strategy from scratch.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
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case studies

Our services

We stand apart from commoditised ‘performance’ marketing.

Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.

& insight

Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.

& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

& creative

Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.

Employer branding

Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470