THE COGNITION BRAIN
Data & Insight Story & Creativity Engagement & Strategy
Psychology and Marketing
Psychology is the thread that runs through everything we do. It underpins every strategy we deliver and is fundamental to the clarity we create and the growth we enable.
Technology changes rapidly but our cognitive architecture and decision strategies are relatively static. Our understanding of the 300+ cognitive biases and how they are applied to digital marketing means we can anticipate and leverage your customers’ behaviour through the practical application of cognitive science, neuroscience and marketing psychology research.
Key deliverables in the Data System include:
- Qualitative Research
- Quantitative Research
- Applied Neuroscience
- Market Segmentation
- Audience Profiling
- Bias Testing
- Eye Tracking and Facial Movement
- User Testing
- CX Mapping
- Information Architecture
Analysis & Reporting
- Data Analysis
- Research Analysis
- Statistical Analysis
- Growth Curve Modelling
- Conversion Rate Optimisation
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before.
Contact the team at Cognition Agency for all your digital marketing requirements.