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B2B Email Marketing Services

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Email marketing is one of cheapest and most effective ways of scoring genuinely profitable conversions in digital marketing.

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Unlock the power of email marketing

Email marketing is the use of email to promote products and services, but at Cognition we know it can also be so much more than that.

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What makes great email marketing?

With the right strategy and content in place, you can use email marketing to target the right people, build new relationships, start sales conversations, provide advice, and educate potential customers – and all personalised and tailored to the person you’re talking to.

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Contact management and segmentation

We combine aspects of psychology, design, and content marketing to create visually appealing and conversion-focused email content that will generate leads, create engaged customers and ultimately, get them to buy from you.  

As an agency with a strong background in strategic and conceptual thinking, we ensure your email marketing is a part of your long-term strategy and brand-building goals. This way we avoid the dreaded junk folder and provide your customers with emails they actually want to open and engage with.

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Marketing automation & personalisation

Once you have the data in your CRM, you need a marketing automation and lead nurturing platform such as HubSpot to make light work of the heavy lifting for you. This means your email campaigns can be tracked and reporting and analytics are delivered at every stage of the marketing journey.  

As a leading UK HubSpot partner, and a founding member of global HubSpot partnership DXG, we are well placed to help you create personalised, relevant email content to your ideal target audience.

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Lead nurturing & conversion optimisation

We start with your data, and we use all the tools available to us as an intelligent and experienced creative marketing agency to ensure that with the use of HubSpot, you target the right people.   

Once we have grabbed their attention with design and content and we know we appeal to them; we create the right amount of campaign emails to educate and inspire.  

Throughout the customer journey, we tweak and tailor the content they receive and use the analytics to ensure your leads convert to customers.

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Email marketing performance

Think of our platforms as a sophisticated, motivated and completely capable work colleague, ready and waiting to be used to its full potential.  

On a single platform you can easily create, maintain, and tailor your email marketing campaigns to ensure they hit the spot.  

And the best part is that email marketing via HubSpot enables you to act on the behaviour of prospects in real-time, and adjust your campaigns accordingly.

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Impress your customers with useful, crafted, targeted emails.

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Don’t take our word for it

See what our client have to say

View all Case Studies
quote Find out how we executed a global HubSpot strategy across 35 global territories for this leading provider of English language education.
quote Discover how we transformed the marketing performance of this food industry specialist.
quote Read how we used our expertise in psychology to transform Shojin's brand, website and content marketing performance.
quote Find out how we helped industry-leading business intelligence platform Qlik to reach senior decision makers within their target audience.
quote Learn how we helped Pearl Motor Yachts launch into the competitive luxury yacht sector.
quote Learn how Cognition helped Jaguar Land Rover Experience increase return on ad spend by 448.7% while reducing investment by 77%.
quote 'Cognition really challenged us on the ROI of our current marketing spend. I'm surprised how quickly they understood our world.'

Our Services

Digital Strategy

We use data-driven digital strategies underpinned by bespoke psychological research to get better results for your business.

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Consultancy

Our consultancy services engage the services of our Scientific Board to bring you tailored, targeted psychological insight.

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Digital Marketing

Create extraordinary impact with data-driven digital marketing services grounded in cognitive and behavioural science.

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Creative

Finally a creative agency that understands psychology - and applies it to branding, UX, copywriting, design, video and illustration.

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Content

The linchpin at the centre of every marketing strategy, through powerful, effective content we have the power to enhance or entirely reposition your audience. This covers marketing, brochures, websites, blogs, social media, emails, articles and infographics.

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Websites

Your website is your digital real estate. We make sure it distills your brand, converts customers and outranks the competition.

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