Leadership
team
Our leaders are a rare collection of psychologists, marketers, creatives, strategists and planners.
Connect with us on LinkedIn to start the conversation.
Our thinking
[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology
From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.
[Blog] The Elaboration Likelihood Model
Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.
[Blog] The Framing Effect: Spotlight on a Cognitive Bias
How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.
[Blog] Unlocking Marketing Shortcuts
A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Our services
We stand apart from commoditised ‘performance’ marketing.
Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.
Research
& insight
Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.
Strategy
& planning
There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.
Brand
& creative
Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.
Employer branding
Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470