There’s no denying the hype, but what does AI offer in the realm of strategic marketing?
Regardless of whether you believe AI is overhyped or apocalyptic, it's essential to understand the extraordinary possibilities that collaboration between human and artificial intelligence offers in marketing and branding.
Our cognitive scientists, marketing strategists and brand experts will help you drive costs down and efficiency up by optimising this collaboration in the following areas:
- Data and research (especially the use, where appropriate, of synthetic data)
- Audience segmentation
- Content creation and distribution
- Creative execution
- Strategy development
- Reporting and analysis
