Strategic
AI Services

COG_Web-RESEARCH

There’s no denying the hype, but what does AI offer in the realm of strategic marketing?

Regardless of whether you believe AI is overhyped or apocalyptic, it's essential to understand the extraordinary possibilities that collaboration between human and artificial intelligence offers in marketing and branding. 

Our cognitive scientists, marketing strategists and brand experts will help you drive costs down and efficiency up by optimising this collaboration in the following areas:

  • Data and research (especially the use, where appropriate, of synthetic data)
  • Audience segmentation
  • Content creation and distribution
  • Creative execution
  • Strategy development
  • Reporting and analysis

Our services

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition helped us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
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case studies

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case studies

Our
work

Blatchford

Multi-channel campaigns for life-changing products.

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JLR

Driving a return on ad spend of over 400%.

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Connex Partners

Creating a sophisticated marketing strategy from scratch.

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Ready to optimise your marketing outcomes with psychology?

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Meet our specialists

Dr Peter Hughes

Psychologist

Dan Edwards

Strategy Director

Olly Forrester

Creative Director

Sophie Albert

Marketing Director

Our thinking

[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology

From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.

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[Blog] The Elaboration Likelihood Model

Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.

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[Blog] The Framing Effect: Spotlight on a Cognitive Bias

How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.

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[Blog] Unlocking Marketing Shortcuts

A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.

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More insights

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Strategy 
& planning

Tap into the strategic expertise of leading marketers and psychologists.

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Employer branding

Unlock the psychology of employee engagement.

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Brand & creative

The greatest brands are built from psychology and creativity.

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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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