Research & insight
Unlock competitive advantage, with unique psychology-led insights.
How well do you really know your audience?
Actionable, performance-driven research is more than wading through data and scouring online for insights. Our psychologists, data scientists and marketers dive deep into what makes your ideal customers tick - with all methodologies underpinned by the unmatched expertise of our Scientific Board.
From reviewing psychological studies to cutting-edge focus group techniques, we take audience research to a scientific level far beyond the expertise of other agencies.
What we deliver
Research and insight from the first pivotal stage of our proven methodology, The Cognition Brain. This 'Data System' provides the foundation for all our strategies, tactics and creative.
Cognition Scientific Board
Access the talent you won’t find in-house. Sharpen your strategy with invaluable insights from the psychologists, neuroscientists and data scientists that form our Scientific Board.
Audience
research
Tap into the real motivations of your customers. We use pioneering psychology to deeply understand buyer decision making.
Psychological research & literature
Our Scientific Board has access to thousands of peer-reviewed studies on decision science. We turn these robust academic insights into practical actions for your brand.
Audience segmentation & insight
Still relying on the same personas? True segmentation demands a deep understanding of audience psychology. We go beyond the usual ‘pain points’ to unlock the hidden biases and behaviours of your customers.
Customer journey mapping
Nothing reinforces your brand like a standout customer experience. We map our full audience journeys, identifying every psychological nuance along the way. The result: a direct route to quick wins and strategic priorities.
Psychology & marketing
Everything we do is rooted in psychology. By applying knowledge of 300+ cognitive biases to our work, we’re able to deliver a level of insight which goes far beyond the remit of other agencies.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.
case studies
Cognition developed a new proposition for our Retail vertical based on a robust body of research. They applied their deep expertise in psychology to our messaging and brought all our stakeholders along on the journey.
case studies
Our
work
Blatchford
Multi-channel campaigns for life-changing products.
JLR
Driving a return on ad spend of over 400%.
Connex Partners
Creating a sophisticated marketing strategy from scratch.
Ready to optimise your marketing outcomes with psychology?
Our thinking
[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology
From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.
[Blog] The Elaboration Likelihood Model
Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.
[Blog] The Framing Effect: Spotlight on a Cognitive Bias
How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.
[Blog] Unlocking Marketing Shortcuts
A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.
More services
Our services are driven by powerful psychology and guaranteed to deliver lasting results.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470