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Research-Insights

Audience, Research & Insight

Unlock your customers’ decision strategies with psychology. 

Most businesses we speak to say they know their audience. 

Then we use our expertise in buyer psychology and decision science to show them who their audience really are, and what they really want.

That knowledge becomes a foundation for all aspects of their marketing, branding, and messaging. 

The effect is transformative. 

For CMOs and Senior Marketing Executives, our practical, commercially-focussed understanding of human psychology helps to maximise the effectiveness of both demand-gen and lead-gen activities.

For HR and Talent Leaders, this understanding means we create employer brands that inspire passion, loyalty, and psychological safety. These brands are unmatched in their ability to attract, retain and motivate the best talent. 

Our services
Audience, Research and Insight
Tilda
ISUZU
Global Data
Connex Partners
Jaguar and Land Rover
IM Group
Cisco
Blatchford
Engel and Volkers
MDU

What we deliver

Research and insight from the first pivotal stage of our proven methodology, The Cognition Brain. This 'Data System' provides the foundation for all our strategies, tactics and creative.

Cognition Scientific Board

Access the talent you won’t find in-house. Sharpen your strategy with invaluable insights from psychologists, neuroscientists and data scientists who form our Scientific Board.

Audience
research

Tap into the real motivations of your customers. We use pioneering psychology to deeply understand buyer decision making.

Psychological research 

Our Scientific Board has access to thousands of peer-reviewed studies on decision science. We turn these robust academic insights into practical actions for your brand.

Audience
insight

True segmentation demands a deep understanding of audience psychology. We go beyond the usual ‘pain points’ to unlock the hidden biases and behaviours of your customers.

Customer journey mapping

Nothing reinforces your brand like a standout customer experience. We identify every psychological nuance in your customer journey with a route to quick wins and strategic priorities.

Psychology & marketing

Everything we do is rooted in psychology. By applying knowledge of 300+ cognitive biases, we’re able to deliver a level of insight which goes far beyond the remit of other agencies.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
View our
case studies

Cognition helped us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
View our
case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
View our
case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
View our
case studies

Cognition Brain in Action

Tilda | B Corp Certified Business

We helped Tilda to enhance their values and create a progressive internal culture.

Investment House in Saudi Arabia

Engaged UHNWIs and institutional investors in Saudi Arabia, the UAE and Kuwait.

Blatchford

We created a multi-channel campaign to promote their life-changing products.

JLR

Transformed their Christmas strategy leading to a 447% increase in return on ad spend.

Connex Partners

Creating a sophisticated marketing strategy to enable them to achieve their commercial objectives.

Cisco

We helped Cisco to engage with a new audience across multiple EMEA territories.

Ready to optimise your marketing outcomes with psychology?

Get in touch

Meet our specialists

Dr Peter Hughes

Psychologist

  • Dan Edwards

    Strategy Director

  • Olly Forrester

    Creative Director

  • Sophie Albert

    Marketing Director

  • More services

    Our services are driven by powerful psychology and guaranteed to deliver lasting results.

    Strategy 
& planning

    Tap into the strategic expertise of leading marketers and psychologists.

    Read more

    Employer branding

    Unlock the psychology of employee engagement.

    Read more

    Brand
    & creative

    The greatest brands are built from psychology and creativity.

    Read more

    Let’s start the conversation

    Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

    Alternatively, you can reach out to us at: 

    hello@cognitionagency.co.uk

    Birmingham: +44 121 368 7521
    London: +44 20 4586 1470

    Book a meeting

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