Research & insight


Unlock competitive advantage, with unique psychology-led insights.

How well do you really know your audience? 

Actionable, performance-driven research is more than wading through data and scouring online for insights. Our psychologists, data scientists and marketers dive deep into what makes your ideal customers tick - with all methodologies underpinned by the unmatched expertise of our Scientific Board. 

From reviewing psychological studies to cutting-edge focus group techniques, we take audience research to a scientific level far beyond the expertise of other agencies.

What we deliver

Research and insight from the first pivotal stage of our proven methodology, The Cognition Brain. This 'Data System' provides the foundation for all our strategies, tactics and creative.

Cognition Scientific Board

Access the talent you won’t find in-house. Sharpen your strategy with invaluable insights from the psychologists, neuroscientists and data scientists that form our Scientific Board.


Tap into the real motivations of your customers. We use pioneering psychology to deeply understand buyer decision making.

Psychological research & literature

Our Scientific Board has access to thousands of peer-reviewed studies on decision science. We turn these robust academic insights into practical actions for your brand.

Audience segmentation & insight

Still relying on the same personas? True segmentation demands a deep understanding of audience psychology. We go beyond the usual ‘pain points’ to unlock the hidden biases and behaviours of your customers.

Customer journey mapping

Nothing reinforces your brand like a standout customer experience. We map our full audience journeys, identifying every psychological nuance along the way. The result: a direct route to quick wins and strategic priorities.

Psychology & marketing

Everything we do is rooted in psychology. By applying knowledge of 300+ cognitive biases to our work, we’re able to deliver a level of insight which goes far beyond the remit of other agencies.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
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case studies

Cognition developed a new proposition for our Retail vertical based on a robust body of research. They applied their deep expertise in psychology to our messaging and brought all our stakeholders along on the journey.

Dave Howard - Global Marketing Director, Intellias
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case studies



Multi-channel campaigns for life-changing products.


Driving a return on ad spend of over 400%.

Connex Partners

Creating a sophisticated marketing strategy from scratch.

Ready to optimise your marketing outcomes with psychology?

Meet our specialists

Dr Peter Hughes


Dan Edwards

Strategy Director

Olly Forrester

Creative Director

Sophie Albert

Marketing Director

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

& planning

Tap into the strategic expertise of leading marketers and psychologists.

Employer branding

Unlock the psychology of employee engagement.

Brand & creative

The greatest brands are built from psychology and creativity.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470