About us


The first creative agency to truly embrace psychology.

At Cognition, our mission is to deliver the best strategic advice and the most effective creative and commercial outcomes. We can do this because we are more than a marketing agency.

Our talent is unique and unmatched.  

Our Scientific Board of world-leading psychologists and neuroscientists works directly with our strategists, creatives and content producers. The result is a level of expertise which other agencies can’t replicate, and businesses won’t find internally. 

We have the scale to deliver internationally. 

As part of the DXG Group, we are a team of 200 specialists based in the UK, Spain, France, South Africa and Dubai. With this global presence, we can confidently solve any marketing challenge for any organisation, anywhere in the world.

Our services

If you need an incremental improvement in impressions, you’re in the wrong place. 

We stand apart from commoditised ‘performance’ marketing. Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.

& insight

Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.

& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

& creative

Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.

Employer branding

Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.

Our values


Our work is underpinned by psychological research and academic robustness.


We are obsessively commercial and have been growing businesses for over 25 years.


The most simple ideas are the most powerful. We eliminate complexity to accelerate results.


The sum of Drive, Rigour and Simplicity is a smarter marketing agency. And talent you won’t find anywhere else.



Meet the brains behind The Cognition Brain.

Dr Peter Hughes


Olly Forrester

Creative Director

Sophie Albert

Marketing Director

Dan Edwards

Strategy Director

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at: 


Birmingham: +44 121 368 7521
London: +44 20 4586 1470