It’s been almost thirty years since Bill Gates claimed that, “Content marketing is king” back in 1996, but content marketing is still widely used and highly effective...

Introducing the second issue of Infinite magazine, and in this issue, we're focusing on the new era of the internet, Web3.

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding...

When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem...

Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...

Introducing the very first issue of Infinite magazine, and in this issue, we're focusing on a theme that runs through the core of our business: psychology.

Birmingham-based marketing, sales and psychology consultancy Cognition has been named Best Digital Marketing Consultancy at the 2022 Midlands Enterprise Awards. The...

Download your free guide, 'Digital Marketing Made Simple', a Cognition guide for directors and managers.

But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data. When data and...