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Brand Colour Psychology: A Powerful Driver of Consumer Connections

by Emily Johnson on August 7, 2024
Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most...

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Unlock a First-Class Employer Brand with the Social Identity Theory

Unlock the power of psychology in crafting a standout employer brand with insights from the Social Identity Theory and the psychological contract. Learn how to align messaging for employee loyalty and authenticity.

Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

Discover how General Electric uses psychology to excel in marketing, from leveraging cognitive biases to enhancing customer satisfaction, credibility, and brand loyalty. Find out how GE's innovative approach can inspire your brand's success.

The Overconfidence Effect: What Marketers can learn from Jeff Bezos’ Biggest Mistake

Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone. Understand how to avoid the Overconfidence Effect in marketing and make smarter strategic decisions.

A Marketer’s Data Dilemma: Why More Isn’t Always Better

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed.

Who Cares Wins: How Values Build Brands

In the past, the focus of Corporate Social Responsibility (CSR) was largely a matter of internal priorities. That is no longer the case. Any brand wishing to prosper has to have its virtue recognised by external bodies.

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

Unlock the power of the Information Gap Theory in marketing strategies. Explore its nuances and applications in our insightful blog post.

Unlocking Marketing Shortcuts: Maximising Efficiency and Impact

Maximise efficiency and impact with expert strategies. Explore innovative approaches to enhance productivity and effectiveness in our insightful blog.
Elaboration Likelihood Model

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

Discover the power of Elaboration Likelihood Model and how it can help your business create impactful messaging that stands out in saturated B2B markets.

The Framing Effect: What marketers need to know about this cognitive bias

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented to us.

How to use digital marketing to generate and nurture leads

Overwhelmed by the wealth of digital channels and tools? Discover expert insight on building your digital marketing strategy in our free guide.

The Cognition Brain: The perfect blend of Science and Creativity

Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding marketing results.

Why psychology is so important in marketing

Why is a knowledge of psychology so important in marketing? We explain all in our latest blog.

Why every marketing agency should have a scientific board

Effective marketing and sales are driven by data, yet too many marketing teams don’t have the expertise to accurately gather and analyse data.

INFINITE Magazine | Landing page | Issue 2. | Web3

Introducing the second issue of Infinite magazine, and in this issue, we're focusing on the new era of the internet, Web3.

INFINITE Magazine | Landing page | Issue 1. | Psychology

Introducing the very first issue of Infinite magazine, and in this issue, we're focusing on a theme that runs through the core of our business: psychology.

Consult | Guide | 2024 Brand and Psychology Guide

Discover how to solve your branding challenges with psychology. Download our guide to learn 4 lessons from psychology and apply them to your brand in 2024. Gain actionable insights for messaging, nurturing prospects, data analysis, and employer branding.

GUIDE | Landing page | Digital Marketing Made Simple

Download your free guide, 'Digital Marketing Made Simple', a Cognition guide for directors and managers.