Brand
& creative

Illustration 1

Powerful brands are built from psychology and creativity.

Every agency claims to be creative. But very few can combine creativity with a mastery of psychology. 

We build brands that appeal to the emotions, biases and behavioural patterns of audiences across B2B and B2C landscapes. We delve deeper, gaining the untapped insights you need to cut through the noise and stop the scroll.  

From campaigns to UX, from top-level propositions to granular messaging, stand apart from the crowd with Cognition.

Our services

What we deliver

Utilising our proven methodology, The Cognition Brain, we're able to optimise all key aspects of your branding and creative strategy. These include:

Brand
development

We help brands cut through and stand out. Our specialists create and elevate brand identities with distinctive tone of voice, targeted messaging and streamlined strategy.

Proposition
& messaging

Struggling to land your selling points? We engage and resonate with distinct audiences using segmented, powerful messaging - all underpinned by psychology.

Campaign
creative

Our creatives bring brands to life across multifaceted campaign strategies. Generate more demand with a results-driven blend of psychology and creativity.

Content marketing

Make every word count. Utilising psychology to dive into the needs of your audience, we craft content that speaks their language and shapes their thinking.

Design

Good design follows psychological cues, not subjective whims. Our designers create visual identities to win both hearts and minds.

UX/UI

Our psychology-driven approach ensures optimised UX and UI throughout each and every touchpoint. Achieve frictionless, streamlined customer journeys.

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
View our
case studies

Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.

Iain Smallridge - Managing Director, Pearl Motor Yachts
View our
case studies

Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.

Iain Smallridge - Managing Director, Pearl Motor Yachts
View our
case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
View our
case studies

Our
work

Blatchford

Multi-channel campaigns for life-changing products.

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JLR

Driving a return on ad spend of over 400%.

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Connex Partners

Creating a sophisticated marketing strategy from scratch.

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Ready to transform your brand and creative with psychology?

Get in touch

Meet our specialists

Olly Forrester

Creative Director

Simon Jolly

Brand Director

Emily Johnson

Content Manager

Karl Jackson

Creative Designer

Our thinking

[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology

From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.

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[Blog] The Elaboration Likelihood Model

Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.

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[Blog] The Framing Effect: Spotlight on a Cognitive Bias

How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.

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[Blog] Unlocking Marketing Shortcuts

A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.

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More insights

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Research & insight

Get under the skin of your audience with robust scientific research.

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Strategy & planning

Tap into the strategic expertise of leading marketers and psychologists.

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Employer branding

Unlock the psychology of employee engagement.

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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

Book a meeting