Social media marketing services

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We create bespoke social media strategies with the sole focus of helping you quickly and efficiently build your digital brand.

By analysing what your audience is talking about, interested in, and engaging with, we can create content – whether paid or organic – that is targeted and effective.  

We also analyse what your competitors are doing and ensure your content and social media performance outshines theirs.

Ready to unlock competitive advantage with research and data?

Social media content

Your audience is on social media. But different people will take notice of different channels, at different times of the day, week and month. 

Finding out where your audience spends its time on an individual level is key. Why waste time targeting a campaign on Twitter when more of your audience spends more time on LinkedIn? 

Paid social media management

It’s getting harder to be heard out there. Organic reach is declining significantly, and paid social is now one of the most cost-effective and direct ways to get in front of the right audience. But even that is in decline with the change in data protection and opt in and out functions. 

We research your audience, targeting posts and ads correctly, test ad creatives and monitor the competition. We work around the clock to ensure your ad budget is being optimised and your conversion goals are being reached.

Tracking and analytics

The key to effective social media campaigns is to focus on the platforms that generate the most effective results. This will vary from business to business, but the major platforms we work with in the UK, US and Europe are Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube and Pinterest. 

As part of your social media strategy, we will perform a comprehensive audit of your business challenges as well as where the opportunities lie, allowing you to move forward into the right social arenas with confidence and purpose. 

Our services

We stand apart from commoditised ‘performance’ marketing.

Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.

& insight

Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.

& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

& creative

Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.

Employer branding

Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470