Brand identity design is the application of your values, your personality and who you are to every visual element associated with your business.
As experts in the field we can tell you with certainty that there’s a vast amount of psychology behind brand identity.
“86% of consumers prefer an authentic brand image and honest personality, especially when it comes to social media driving digital trends and changing how we look at brands in the future.” (Forbes)
Your brand image is an essential part of building a good relationship with customers - it conveys who you are and what you stand for.
Beyond that, a brand visual identity makes you relatable, recognisable and consistent. Through it, you’ll be able to cultivate long-term relationships with your customers — which can ultimately lead to stronger loyalty and a higher lifetime value.
