Brand visual identity design agency UK

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Brand identity design is the application of your values, your personality and who you are to every visual element associated with your business.

As experts in the field we can tell you with certainty that there’s a vast amount of psychology behind brand identity.

“86% of consumers prefer an authentic brand image and honest personality, especially when it comes to social media driving digital trends and changing how we look at brands in the future.” (Forbes)

Your brand image is an essential part of building a good relationship with customers - it conveys who you are and what you stand for. 

Beyond that, a brand visual identity makes you relatable, recognisable and consistent. Through it, you’ll be able to cultivate long-term relationships with your customers — which can ultimately lead to stronger loyalty and a higher lifetime value.

Ready to transform your brand and creative with psychology?

Brand behaviour and psychology

As a brand identity creative agency, our team of neuroscientists, psychologists and behavioural scientists are experts in the field of branding and identity development and can guide you through every step of your brand transformation. 

A recognisable brand makes you familiar, safe and trustworthy, so a consistent brand is a strong brand. This is exactly what we can help you to achieve.

Working with a Brand Strategy Agency

We are passionate about crafting brand identities that leave a lasting impact and create meaningful connections between brands and their audiences.

Our unique process includes crafting and refining brand identities, shaping brand values and tone of voice, segmenting messaging and content, and devising brand development strategies to effectively engage diverse audiences.

What sets us apart as the only agency in the UK with a scientific board is our commitment to utilising cutting-edge strategic psychology research to create compelling brand identity strategies that truly resonate with the target audience.


Your brand is how you communicate - be that on paper, on screen or in person. How you behave, how you engage and how you deliver on your promises are all an essential part of your brand identity design.

Our services

We stand apart from commoditised ‘performance’ marketing.

Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.

& insight

Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.

& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

& creative

Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.

Employer branding

Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470