Smarter employer branding with psychology

In 2024, building an employer brand is non-negotiable.

In the age of talent wars and DEI, the human aspect of employee engagement has never been more important. But to build a powerful internal brand, you must understand the psychology of your people.

Enter Cognition. 

We are the only UK agency to combine employer branding with a deep understanding of psychology. Our Scientific Board is composed of world-leading psychologists, behavioural scientists and neuroscientists. When these cutting-edge researchers collaborate with our experienced communicators,  the results are profound.

How we can help you:

  • Revamp your values: We build psychologically-robust values that inspire shared behaviours - from the factory floor to the boardroom.

  • Deeper employee insights: Uncover the psychological biases and heuristics at play within your organisation.  

  • Navigate change management: Leveraging behavioural economics, we develop change strategies for complex, often highly-political organisations.

Intrigued by our approach? Complete the form to learn more. 

Book a free 20-minute consultation  

Complete the form for an initial conversation 
on how we can apply psychology to your 
specific challenges.


Case Study: Tilda 

Learn how we developed a programme of progressive values for this world-leading food brand. 

"Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey towards B Corp Certification and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people."

Claire Deakin - Head of HR, Tilda



Our services span four areas - each driven by behavioural science and robust strategy. 

Company values

Stuck with platitudes in place of values? We build value concepts that inspire shared behaviours - from the factory floor to the boardroom.

Employee engagement

Our Scientific Board has extensive knowledge of 300+ cognitive biases. We hone in on exactly what motivates your employees.

Change management

Need stakeholder buy-in? Leveraging behavioural economics, we develop change strategies for complex organisations.

Internal communication planning

Make every internal communication count. Take a more strategic approach to IC planning with our proven methodology, The Cognition Brain.

Transform your marketing with psychology

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
Our work

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
Our work

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
Our work

Download our marketing
psychology guide


4 Big Brand Challenges & How to Solve Them With Psychology

In this free guide, we explore: 

  • Messaging cut-through
  • Nurturing out-of-market prospects
  • Being data rich but insight poor 
  • Employer branding

We relate each challenge to a psychological principle and make practical recommendations on how you can apply these lessons.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at:

Birmingham: +44 121 368 7521
London: +44 20 4586 1470