It’s time to sharpen your strategy with psychology.
The School of Marketing Psychology provides the insights you need
to transform brand performance with behavioural science.
From in-depth masterclasses to bite-sized videos,
get marketing psychology insights you can implement.
The Narrative Fallacy
A deep dive into the power of stories and the innate human preference for narrative over objective data.
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Why Psychology is So Important in Marketing
Understand and utilise core psychological principles to compel your customers to take action - with simplicity being top of the list.
Learn moreDefining Your Brand Proposition
Why segmentation is the key to defining an effective brand proposition.
Learn moreHow Psychology Can Inform Your Use of Data
Work smarter, not harder: The psychological power of simplifying your data.
Learn moreWhat is Brand Virtue Signalling?
Dr. Peter Hughes explains why brands are turning away from conspicuous consumption to embrace social agendas.
Learn more4 Big Challenges for Brands in 2024
From underwhelming messaging to overly complex data, how to solve the toughest brand challenges with psychology.
Learn moreEmployer Brand - How to Keep and Retain Talent
Less talk, more action: Boost your employer brand and attract today’s top talent.
Learn moreGetting your Brand B-Corp Ready
Core psychological principles to get your brand B-Corp ready.
Learn moreThe Biases That Affect Our Decision Making
Discover how brands are approaching virtue signalling, and how to strike the right balance between maintaining core identity and growing sales.
Learn moreThe Overconfidence Effect
Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone.
Learn moreGeneral Electric
From the Authority Bias to the Halo Effect to, we unpack GE’s masterful use of marketing psychology.
Learn moreThe Framing Effect
How does the framing of a communication determine its impact? We explore a classic cognitive bias.
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Leaders who engage with the School of Marketing Psychology see their brand and proposition in a completely new light. The insights they discover have a direct and instant impact on their results.
Marketing psychology
in action
There is no decision without emotion.
At Cognition, we translate psychological theory into strategic action.
From our Scientific Board to our creative team, we’re a group of curious minds and experts passionate about understanding the link between marketing and psychology. The SMP provides a wealth of insight and educational resources to help you better understand the decision-making processes of your audience.
Masterclasses
Deep dives into psychological principles and how marketers can apply them - led by Cognition founder, Dr. Peter Hughes.
Biases in Action
A blog series exposing the hundreds of cognitive biases that drive customer behaviour.
Psychology Corner
Bite-size interviews explaining the fundamental concepts of marketing psychology.
Guides & Playbooks
Long reads on how to sharpen your marketing performance with behavioural economics, curated by the Cognition Scientific Board.
Thinking Brands
A spotlight on brands that are mastering the art and science of marketing psychology.