school of marketing psychology


It’s time to sharpen your strategy with psychology.

The School of Marketing Psychology provides the insights you need
to transform brand performance with behavioural science.

From in-depth masterclasses to bite-sized videos,
get marketing psychology insights you can implement.

Masterclass

The Narrative Fallacy

A deep dive into the power of stories and the innate human preference for narrative over objective data.

Learn more

Psychology Corner

Why Psychology is So Important in Marketing

Understand and utilise core psychological principles to compel your customers to take action - with simplicity being top of the list.

Learn more
Thinking Brands

Defining Your Brand Proposition

Why segmentation is the key to defining an effective brand proposition.

Learn more
Psychology Corner

How Psychology Can Inform Your Use of Data

Work smarter, not harder: The psychological power of simplifying your data.

Learn more
Psychology Corner

What is Brand Virtue Signalling?

Dr. Peter Hughes explains why brands are turning away from conspicuous consumption to embrace social agendas.

Learn more
Guides & Playbooks

4 Big Challenges for Brands in 2024

From underwhelming messaging to overly complex data, how to solve the toughest brand challenges with psychology.

Learn more
Thinking Brands

Employer Brand - How to Keep and Retain Talent

Less talk, more action: Boost your employer brand and attract today’s top talent.

Learn more
Biases in Action

The Anchoring Bias

What every marketer needs to know about the anchoring bias.

Learn more
Thinking Brands

Getting your Brand B-Corp Ready

Core psychological principles to get your brand B-Corp ready.

Learn more
Psychology Corner

Behavioural Economics

Nudges: How to influence consumer behaviour.

Learn more
Biases in Action

The Biases That Affect Our Decision Making

Discover how brands are approaching virtue signalling, and how to strike the right balance between maintaining core identity and growing sales.

Learn more
Psychology Corner

Loss Aversion

Why losses weigh so much more than gains.

Learn more
Biases in Action

The Overconfidence Effect

Learn from Jeff Bezos' overconfidence mistake with the Amazon Fire phone.

Learn more
Thinking Brands

General Electric

From the Authority Bias to the Halo Effect to, we unpack GE’s masterful use of marketing psychology.

Learn more
Biases in Action

The Framing Effect

How does the framing of a communication determine its impact? We explore a classic cognitive bias.

Learn more

Leaders who engage with the School of Marketing Psychology see their brand and proposition in a completely new light. The insights they discover have a direct and instant impact on their results.

Dr. Peter Hughes - Doctor of Psychology and Co-Founder of Cognition

 

Marketing psychology
in action

Tilda

Engaged employees and developed a suite of values, creating a progressive culture to attract and retain employees.

Connex

Created a sophisticated marketing strategy from scratch enabling Connex to achieve their commercial objectives.

Blatchford

Created a multi-channel campaign strategy to launch both new and existing products into their key markets.

There is no decision without emotion.

At Cognition, we translate psychological theory into strategic action.

From our Scientific Board to our creative team, we’re a group of curious minds and experts passionate about understanding the link between marketing and psychology. The SMP provides a wealth of insight and educational resources to help you better understand the decision-making processes of your audience.

Masterclasses

Deep dives into psychological principles and how marketers can apply them - led by Cognition founder, Dr. Peter Hughes.

Biases in Action

A blog series exposing the hundreds of cognitive biases that drive customer behaviour.

Psychology Corner

Bite-size interviews explaining 
the fundamental concepts of marketing psychology.

Guides & Playbooks

Long reads on how to sharpen your marketing performance with behavioural economics, curated by the Cognition Scientific Board.

Thinking Brands

A spotlight on brands that are mastering the art and science of marketing psychology.

Get psychology insights to your inbox

Keep up to date with the latest content, updates and industry trends from Cognition, straight to your inbox.