Data
System
The Scientific Board conducted a series of in-person Nominal Group Technique focus groups with more than a hundred employees at all organisational levels from Warehouse to C-Suite. We supported this with a quantitative survey of all employees and one-to-one interview.
Story
System
In the Story System, we transformed the raw data into a series of values and associated practical behaviours, a messaging framework, a content strategy and creative execution to be displayed digitally and in all offices, including the factory floor.
Engagement
System
After a series of presentations to the entire workforce, our employer brand, including a training programme, was rolled out on-site and became the foundation of the company’s recruitment strategy and performance review process.
"Practical and impressive delivery from Cognition. They understood our challenges and engaged the entire workforce in a way that no consultancy had managed before."
Miranda Hayman, Director
Key Psychological Insight
Collective ownership dramatically increases the level of engagement. The psychology of this is simple but often overlooked: existing and prospective employees will engage with an employer brand if they are active agents in its ongoing development.
Cognition Brain in Action
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