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65 Roses and a Trunki: Defying the Odds in Life and Business


"Very Emotional"

"It was so good actually felt myself welling up at times."

65 Roses and a Trunki: Defying the Odds in Life and Business

June 18, 2020


This webinar celebrates the launch of one of the most remarkable business biographies of recent years.

65 Roses and a Trunki: Defying the Odds in Life and Business, ghost-written by psychologist and co-founder of Cognition, Dr. Peter Hughes, tells the extraordinary success story of entrepreneur Rob Law, designer and inventor of Trunki, the award-winning children's ride-on suitcase that’s sold millions of units worldwide.

Richard Joseph, CEO Joseph Joseph described the book as"a truly extraordinary and inspiring story, a must read"

Sir John Timpson called it"an inspirational example of courage and determination"

Richard Reed, co-founder of Innocent Drinks, described it as"an inspirational lesson in humility and resilience."

Born with cystic fibrosis, Rob watched his twin sister die from the same illness at sixteen. Told he could not expect to live into his twenties, he made a promise that he was going to defy the odds and live a long and successful life. Despite being humiliated in Dragons' Den where his business was described as “worthless”, Rob went on to:

  • Create a new category of consumer product
  • Build a global business brand become an accomplished athlete
  • Get an MBE from the Queen bring joy to millions of children all over the world
  • Become a father to three children after being told he would die childless.

Join this webinar to listen to Rob tell his extraordinary life story and learn how you, too, can defy the odds.

You'll also hear Rob in conversation with Peter, where you'll learn:

  • How to turn rejection into resilience
  • How to succeed when everyone says you can't
  • How to stay focused under extreme pressure
  • How to build a global brand
  • How to stay focused on what matters and let go of everything else

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Take a look at the speakers BIOs here

Rob Law

Rob Law

Founder & CEO at Trunki | Author | Speaker | Product Pioneer

Founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots. From one of the most famous rejections on BBC Dragons Den in 2006, Rob successfully built a team who pioneered a new retail category of children’s travel products, designing and creating a range of innovative solutions which help families on the go.

Trunki has been trading for just over 14 years. They sold 4 million ride-on suitcases’, employ 80 team members, export to over 100 countries and have won over 120 accolades, including National Business Awards SME of the Year, featuring on The Sunday Times Fast Track 100 and I proudly received an MBE from the Queen for Services to Business, an Honorary DEng from Bath University & Honorary Degree of Doctor of Business Administration from UWE.

Building a talented team allowed Rob to be both CEO of Trunki as well as share his experience gained through out his journey to start-ups, SMEs, corporate, education and charity, to help future leaders make a positive impact to society.


Dr. Peter Hughes

Psychologist | Co-founder of Cognition Agency | Ghostwriter

Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.


"Rob and Peter had great chemistry and the virtual event felt as close to a real life physical one. Great way to spend an hour - a very inspiring story which was well expressed today."