Strategy & planning

COG_Web-STRATGEY

Tap into the strategic expertise of leading marketeers and psychologists.

Marketing without strategy is aimless. Strategy without psychology is hopeless.

As the only agency to create rigorous marketing strategies rooted in psychology, our expertise is inimitable.

We achieve this through our proven methodology, The Cognition Brain. Every strategy we create is built on three simple yet powerful principles: Data, Story and Engagement. With data, we have clear direction. With a story, we have emotion. And with engagement, we drive action. 

Our unique approaches are adept at working across all three of these key areas, delivering the direction you need to position your business ahead of the curve.

Our services

What we deliver

Our expert team has decades of experience in developing unique, psychology-led strategies. These include:

Digital marketing strategy

We’ll take your desired results and work backwards. Using our proven Cognition Brain methodology, we create impactful strategies that deliver on specific business objectives.

Campaign strategy

Campaign cut-through is the challenge of every marketing leader. While tactics are considered at length, psychology and storytelling are often overlooked. Enter Cognition.

Content strategy

Our content specialists craft far more than words on a page. We build content experiences that run through funnels, across channels, and deep within the minds of your audience.

Demand generation

Reinforced by proven psychological principles, we generate purposeful demand when it matters most. When your ideal customers are ready to buy, you’ll be their first port of call.

Fractional CMO

Advance your marketing leadership capabilities, without the C-suite salary. We deliver award-winning clarity, simplicity and value across multiple business areas.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition helped us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Our
work

Blatchford

Multi-channel campaigns for life-changing products.

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JLR

Driving a return on ad spend of over 400%.

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Connex Partners

Creating a sophisticated marketing strategy from scratch.

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Ready to develop a market-leading strategy?

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Meet our specialists

Dan Edwards

Strategy Director

Olly Forrester

Creative Director

Sophie Albert

Marketing Director

Paul Williams

Account Director

Our thinking

[Guide] 4 Big Challenges for Brands in 2024 And How to Solve them with Psychology

From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.

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[Blog] The Elaboration Likelihood Model

Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.

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[Blog] The Framing Effect: Spotlight on a Cognitive Bias

How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.

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[Blog] Unlocking Marketing Shortcuts

A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.

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More insights

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Branding & creative

The greatest brands are built from psychology and creativity.

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Employer branding

Unlock the psychology of employee engagement.

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Research & insight

Unlock competitive advantage, with research facilitated by world-leading psychologists and data scientists.

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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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