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The Audience & Messaging Agency
Powered by Psychology

Cognition is the UK’s leading agency specialising in audience, messaging and branding. 

Our understanding of B2B and B2C audiences is powered by behavioural economics, psychology and the expertise of our Scientific Board.

We translate these insights into messaging, content, creative and campaigns that deliver unmatched ROI.

 

Our methodology

The effect of our work is transformative:

  • Comprehensive brand audits that unlock insights.
  • Brand strategies that drive engagement.
  • Employer brands that build cohesive internal teams.
  • Digital campaigns that deliver results.
  • Sales teams that close deals.

 

 

A survey of CMOs conducted by PwC found that the perfect balance between science and creativity delivers 2x performance improvements on revenue and 3x on brand. 

Cognition delivers that perfect balance.

 

Our services

Cognition services span four areas - each rooted in behavioural science and guaranteed to deliver lasting results.

 

Research
& insight

Still relying on personas? We use psychology to unlock the decision strategies of your audiences.

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Strategy
& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

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Brand
& creative

Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.

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Employer branding

From company values to cultural change programmes, we build the employer brand your people deserve.

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Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
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case studies

Our
work

Blatchford

Multi-channel campaigns for life-changing products.

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JLR

Driving a return on ad spend of over 400%.

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Connex Partners

Creating a sophisticated marketing strategy from scratch.

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Transform your brand and creative with psychology.

Get in touch

Our
thinking

[Guide] 4 big challenges for brands in 2024 and how to solve them with psychology

From underwhelming messaging to overly complex data, learn how to solve the toughest brand challenges with psychology.

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[Blog] The Elaboration Likelihood Model

Discover what a psychological model developed in 1980 can teach us about messaging cut-through today.

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[Blog] The Framing Effect: spotlight on a cognitive bias

How does the framing of a communication determine its impact? Learn about the key aspects of a classic cognitive bias.

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[Blog] Unlocking marketing shortcuts

A deep dive into how heuristics (mental shortcuts) influence decision making - with lessons from Aldi and Liquid Death.

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More insights

Our culture

More than a marketing agency. 

We are psychologists, neuroscientists, artists, playwrights and published authors. But more importantly, we’re the kind of people you want to do business with. Endlessly supportive. Occasionally challenging. Always inspiring.

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Let's get
social

Fancy a snapshot of life at Cognition?


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Join
us

Work for a psychology-led agency.


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The Leadership Team

Meet our team of marketeers, creatives & psychologists.


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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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