The Brand Psychology Experts
Audience. Messaging. Strategy.
Cognition is the only branding and marketing agency to combine audience insight, messaging and strategy with a mastery of psychology.
Everything we do is powered by behavioural economics, psychology and the expertise of our Scientific Board.
Our evidence-based approach is delivering results for organisations of every size in more than 30 countries.

What we deliver:
- Effective audience insights based on robust science and psychology.
- Messaging frameworks that create clarity and truly differentiate.
- Brand strategies that unleash demand and deliver lasting value.
- Marketing strategies that drive growth.
- Employer brands that build empowered internal teams
A survey of CMOs conducted by PwC found that the perfect balance between science and creativity delivers 2x performance improvements on revenue and 3x on brand.
Cognition delivers that perfect balance.
Our services
Rooted in behavioural science and guaranteed to deliver lasting results.
Audience
insight
Still relying on personas? We use psychology to unlock the decision strategies of your audiences.
Messaging
& creative
Tired of not standing out? Only compelling, human messaging can cut through AI content saturation.
Strategy
& planning
There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.
Employer branding
From company values to cultural change programmes, we build the employer brand your people deserve.
Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people.
case studies
Cognition's use of psychology is both original and effective, especially for large organisations like Cisco….They grasped the brief and managed a complex web of internal stakeholders to deliver more than we expected.
case studies
After previously working with other consultancies, Cognition brought a clear understanding of psychology and behavioural science to our audience, and this proved much more successful in engaging our investors.
case studies
Our
work
Our
thinking
Our culture
More than a marketing agency.
We are psychologists, neuroscientists, artists, playwrights and published authors. But more importantly, we’re the kind of people you want to do business with. Endlessly supportive. Occasionally challenging. Always inspiring.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470