The Audience & Messaging Agency
Powered by Psychology
Cognition is the UK’s leading marketing agency specialising in audience, messaging and branding.
Our understanding of B2B and B2C audiences is powered by behavioural economics, psychology and the expertise of our Scientific Board.
We translate these insights into messaging, content, creative and campaigns that deliver unmatched ROI.
The effect of our work is transformative:
- Comprehensive brand audits that unlock insights.
- Brand strategies that drive engagement.
- Employer brands that build cohesive internal teams.
- Digital campaigns that deliver results.
- Sales teams that close deals.
A survey of CMOs conducted by PwC found that the perfect balance between science and creativity delivers 2x performance improvements on revenue and 3x on brand.
Cognition delivers that perfect balance.
Our services
Cognition services span four areas - each rooted in behavioural science and guaranteed to deliver lasting results.
Research
& insight
Still relying on personas? We use psychology to unlock the decision strategies of your audiences.
Strategy
& planning
There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.
Brand
& creative
Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.
Employer branding
From company values to cultural change programmes, we build the employer brand your people deserve.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.
case studies
Our
work
Transform your brand and creative with psychology.
Our
thinking
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470