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SPECIALISTS
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PSYCHOLOGICAL FRAMEWORKS
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CLIENT STRATEGY
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SCIENTIFIC ADVISORS
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BRAND TRANSFORMATIONS
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BEHAVIOURAL INSIGHTS

The Cognition Difference

The Scientific Board

Every brand we build, every strategy we execute and every culture we transform, stands on the firm foundation of behavioural science.

The Cognition Brain

The Cognition Brain is a proprietary methodology that enables our strategists to translate insight into tangible business impact.

The Cognition
Persona

Map the biases and decision strategies that code how buyers really make decisions, and how brands attract the best talent.

AI-Enhanced Insight

AI supports our scientists and strategists in building powerful brands, mapping employee well-being and creating optimal behaviours at scale.

Cognition helped us transform our social advertising results by implementing psychology and behavioural science across our messaging and creative. They are a truly inspiring and thought-provoking partner, and one I would highly recommend.

Steve Thomas - Head of Marketing, HSBC Private Bank

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition helped us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies

Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.

Emma Marsh - Marketing Manager, Blatchford
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case studies

Our
Thinking

The Narrative Fallacy and Storytelling in Marketing

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias.

The Rise of the Labubu … Scarcity + Surprise = Outright Addiction

What can a weird-looking creature that resembles an 80s gremlin teach us about psychology and behavioural science? Well, quite a lot, as it happens!

The Psychology of Smart Messaging: The Economist

Discover how The Economist used the illusory superiority bias to boost subscriptions by 95% through psychology-led, smart, standout messaging.

Defining Your Brand Messaging and Proposition

Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.

More insights

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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