Employer branding


Unlock the psychology of effective employee engagement.

Beer and pizza with a side of lunchtime pilates?

Today, building an employer brand is about much more than cultural gimmicks. Developing a robust internal communication strategy that demonstrates a deep understanding of your people and their underlying psychology is crucial. 

Crafting business cultures that are both authentic and inspiring, we help elevate your organisation above the rest. Attract top talent to your open roles, and foster a culture your people are proud to be a part of.

What we deliver

Tapping into the power of communications psychology and behavioural economics, our team of experts will uncover what makes your employees tick - using these insights to drive positive company-wide change. Services include:

Employer brand & values

Struggling to retain talent? It’s time for an employer brand switch up. We delve into exactly what makes you unique, ensuring your company messaging stands out in candidate-driven markets.


Too often, company values merely pay lip service to platitudes. We build value concepts that inspire shared behaviours - from the factory floor to the boardroom.

Employee engagement

Our Scientific Board has extensive knowledge of 300+ cognitive biases. We hone in on exactly what motivates your employees, crafting internal comms strategies built to align and engage.

Change management

Leveraging behavioural economics, we develop change strategies for complex organisations, workshopping with stakeholders every step of the way.

Internal communication planning

Make every internal communication count. With our deep expertise in psychology, we take a rigorous approach to your IC strategy - ensuring you avoid communication overload and complexity.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
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case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
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case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
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case studies



Multi-channel campaigns for life-changing products.


Driving a return on ad spend of over 400%.

Connex Partners

Creating a sophisticated marketing strategy from scratch.

Ready to transform your employer branding with psychology?

Meet our specialists

Olly Forrester

Creative Director

Dr Peter Hughes


Sophie Albert

Marketing Director

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Research & insight

Get under the skin of your audience with robust scientific research.

Strategy & planning

Tap into the strategic expertise of leading marketers and psychologists.

Brand & creative

The greatest brands are built from psychology and creativity.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 


Alternatively, you can reach out to us at: 


Birmingham: +44 121 368 7521
London: +44 20 4586 1470