Cognition Blog
How can businesses use NFTs?
by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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4 min read
What is Web3 and how will it change marketing?
by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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4 min read
How to make the most of the metaverse
by Aaron Johal on May 25, 2022
The metaverse is the future, so it is time to get familiar and get it working for your business, reaching new customers and clients. The Metaverse is set to change the...
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4 min read
How to use GA4 for business
by Aaron Johal on May 11, 2022
The ultimate guide to using Google Analytics 4 effectively, to make the most out of your company data. Companies now have access to more data than ever before. But many...
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5 min read
How to prepare for Apple’s privacy changes
by Aaron Johal on March 2, 2022
In the past year Apple have updated their iOS operating system with new privacy controls designed to limit marketers from tracking iPhone users. Both iOS 14 and iOS 15...
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4 min read
The Metaverse and Marketing – Everything You Need to Know
by Aaron Johal on February 2, 2022
And with companies such as Oculus paving the way for huge strides in technical innovation, virtual reality (VR) and augmented reality (AR) can only get more popular....
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5 min read
Death of Google Cookies in 2022 - What does this mean for business?
by Aaron Johal on December 15, 2021
Marketers and advertisers have always been resilient and throughout the years there have been a number of events that have changed the way we advertise. Third-party...
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5 min read
How to create a technical SEO strategy
by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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8 min read
4 Key SEO Trends to Follow in 2021
by Aaron Johal on November 16, 2020
SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical...
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3 min read
COS and effect on the new Cognition website
by Aaron Johal on December 7, 2016
Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software HubSpot has, for...
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2 min read
Be Mobile First or Risk Being Google Last
by Aaron Johal on November 28, 2016
Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering what it is. If...
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2 min read