Cognition Blog

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5 metaverse myths businesses still believe

5 metaverse myths businesses still believe

by Aaron Johal on September 5, 2022
As a relatively new concept, it’s not surprising that there are a number of myths surrounding the metaverse. Many emerging technologies spawn myths that are only...
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How can businesses use blockchain in marketing?

How can businesses use blockchain in marketing?

by Aaron Johal on August 17, 2022
With Web 3.0 on the horizon, marketers are beginning to realise that there’s much more to blockchain than Bitcoin. While the potential for blockchain was first explored...
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How can businesses use NFTs?

How can businesses use NFTs?

by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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What is Web3 and how will it change marketing?

What is Web3 and how will it change marketing?

by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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How to make the most of the metaverse

How to make the most of the metaverse

by Aaron Johal on May 25, 2022
The metaverse is the future, so it is time to get familiar and get it working for your business, reaching new customers and clients. The Metaverse is set to change the...
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How to use GA4 for business

How to use GA4 for business

by Aaron Johal on May 11, 2022
The ultimate guide to using Google Analytics 4 effectively, to make the most out of your company data. Companies now have access to more data than ever before. But many...
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How to prepare for Apple’s privacy update

How to prepare for Apple’s privacy changes

by Aaron Johal on March 2, 2022
In the past year Apple have updated their iOS operating system with new privacy controls designed to limit marketers from tracking iPhone users. Both iOS 14 and iOS 15...
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Marketing in the Metaverse

The Metaverse and Marketing – Everything You Need to Know

by Aaron Johal on February 2, 2022
And with companies such as Oculus paving the way for huge strides in technical innovation, virtual reality (VR) and augmented reality (AR) can only get more popular....
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Death of the Google Cookie 2022

Death of Google Cookies in 2022 - What does this mean for business?

by Aaron Johal on December 15, 2021
Marketers and advertisers have always been resilient and throughout the years there have been a number of events that have changed the way we advertise. Third-party...
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How to create a technical SEO strategy

by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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4 Key SEO Trends to Follow in 2021

by Aaron Johal on November 16, 2020
SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical...
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COS and effect on the new Cognition website

by Aaron Johal on December 7, 2016
Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software HubSpot has, for...
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Be Mobile First or Risk Being Google Last

by Aaron Johal on November 28, 2016
Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering what it is. If...
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