Cognition Blog

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The Importance of Marketing Psychology

Why psychology is so important in marketing

by Dan Edwards on August 10, 2022
Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...
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How to get greater ROI on marketing spend

How to get greater ROI on marketing spend

by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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Nature's Feast Brand Awareness

Building brand awareness for Nature’s Feast

by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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SaaS Lead Generation Strategies

9 smart lead generation strategies for SaaS businesses

by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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How to have a successful relationship with your marketing agency

How to have a successful relationship with your marketing agency

by Dan Edwards on March 30, 2022
You’ve got objectives to hit and a business to grow. In order to hit your targets, you need to hire a marketing agency to help with strategy and to execute the tactical...
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Top 5 Website Best Practices That You Should Follow

Top 5 Website Best Practices That You Should Follow

by Dan Edwards on January 31, 2022
What makes a good website? Well, there are plenty of factors to consider. Everything from design to user experience counts, along with the various optimisations needed...
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Website Best Practice in 2022

Website Best Practices in 2022

by Dan Edwards on January 12, 2022
There are many elements of a good website. Everything from the design to the user experience counts, not to mention the requirements for optimisation to help search...
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HubSpot vs. Google Analytics: Which is right for your business?

by Dan Edwards on September 15, 2021
Looking to take your digital inbound marketing to the next level? If so, then you'll need as much insight as you can get into your website traffic, conversions, leads,...
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4 compelling reasons to invest in a CRM platform

by Dan Edwards on April 20, 2021
Customer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers. They offer analytical tools and record...
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Why digital marketing fails

by Dan Edwards on November 23, 2020
The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of...
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HubSpot’s CMS Hub is perfect for growing businesses

by Dan Edwards on May 21, 2020
Leading growth platform HubSpot has just launched CMS Hub, a content management system that scales in line with business growth and takes the pain out of managing...
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