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Dan Edwards

Our Strategies Director, Dan, is adept at listening to the challenges a business is facing and putting together a robust marketing strategy that will enable them to get where they want to be.

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

When making decisions, humans tend to opt for instant rewards, rather than wait for something greater down the line. This tendency is known as hyperbolic discounting and is a critical factor in shaping customer behaviour.

Become an Employer of Choice

Cut through the noise and authentically become an employer of choice, elevating your employer brand.

How to use digital marketing to generate and nurture leads

When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem anything but straightforward.

Why psychology is so important in marketing

Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a well-rounded, realistic idea of…

Dan Edwards

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

Become an Employer of Choice

How to use digital marketing to generate and nurture leads

Why psychology is so important in marketing

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