by Simon Wells on December 29, 2021
Google first launched their PPC service in 2002, and a lot has changed since. The platform's evolution has not slowed, and 2022 can expect to see changes in PPC trends...
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by Simon Wells on December 1, 2020
PPC is as fluent and dynamic as it ever has been. The best practices from a couple of years ago may not be the best practices today as the industry evolves to get better...