A new report from the EEF Manufacturers’ Organisation shows considerable growth for the industry in 2018 – but reflects the trade risks posed by uncertain Brexit negotiations.
To protect themselves, manufacturers often react by making cuts to the marketing budget until the financial issues improve. But despite looming fears about the potential barriers of customs and border checks that could come from Brexit, the economy is thriving. And it seems marketing spend is up according to the results of our survey.
We conducted a survey earlier this year to get under the skin of management in manufacturing and to learn more about the attitudes to marketing, and the challenges faced.
Our report, The UK Manufacturing Landscape, revealed what is getting in the way of achieving real success as a result of marketing activity. It uncovers exactly which channels are being utilised already, including online advertising, social media and online content – as well as more traditional marketing efforts such as print.
We've collated the insights that will empower you to improve on your existing marketing strategy below.
Just over half of respondents said there was room for improvement in their marketing efforts demonstrating a desire for increased value from marketing activity and better ROI. In fact, 66% measure success on return on investment at least in part. So we know that marketing could be improved. But what is getting in the way of success?
For a large portion of manufacturing businesses, there is a short supply of manpower to get the job done when it comes to marketing. In terms of technology, respondents were not aware of the power of marketing automation, with only 9% of companies saying they thought it will impact manufacturing. As well as providing a centralised hub for managing marketing, sales and customer service activity, utilising marketing automation offers:
For further insights, read the full results in our 2018 manufacturing report, 'The UK Manufacturing Landscape'.
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