Cognition Blog
How to build a successful 2023 content marketing strategy
by Kerrie Malone on January 10, 2023
It’s been almost thirty years since Bill Gates claimed that, “Content marketing is king” back in 1996, but content marketing is still widely used and highly effective...
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12 min read
9 smart lead generation strategies for SaaS businesses
by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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5 min read
Winning Sales Strategies for 2022
by Nicola Doyle on February 9, 2022
They keep companies afloat and help them sustain long-term competitive positions, especially in a crowded market. Ergo, if you want your organisation to succeed, you...
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6 min read
Top 5 Website Best Practices That You Should Follow
by Dan Edwards on January 31, 2022
What makes a good website? Well, there are plenty of factors to consider. Everything from design to user experience counts, along with the various optimisations needed...
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5 min read
Psychology Tips for Digital Marketing in 2022
by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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4 min read
20 Data-backed reasons to personalise your marketing communications
by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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3 min read
7 Quick Wins You Can Start to Implement Immediately for Your Business
by Sophie Albert on November 17, 2021
In business, there are many wins for the taking. A win is always welcome as it can give your business a boost and inspire growth. In this article, we’ve identified 7...
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6 min read
How to create a messaging framework and simplify your communications
by Olly Forrester on September 1, 2021
Creating a brand messaging framework and taking the time to position your business correctly within your market is one of the most overlooked tasks in marketing. Often,...
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5 min read
How to create a technical SEO strategy
by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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8 min read
Archive, optimise, repurpose? What to do with your old website content
by Olly Forrester on July 22, 2021
The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or...
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6 min read
How to create personas at pace (and make them super useful)
by Amy Rowe on July 21, 2021
The creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers...
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3 min read
The Science of Storytelling
by Richard Newman on January 13, 2021
Storytelling has been a buzz word in business for many years, but few understand it or do it well. When used correctly storytelling can propel your company forwards, by...
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2 min read
4 Key SEO Trends to Follow in 2021
by Aaron Johal on November 16, 2020
SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical...
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3 min read
Seven Steps To Writing Online Copy That Converts
by Amy Rowe on April 21, 2020
Content is a crowded market. With brands like John Lewis and Nike now competing for your attention against established media broadcasters such as Sky and BBC – it has...
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6 min read
How To Create A Content Marketing Plan That Works
by Sam Beddall on April 16, 2020
The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share relevant...
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8 min read