20 Data-backed reasons to personalise your marketing communications

by Karl Jackson on Dec 1, 2021

The age of the mass email is over – in a hyper-focused, time-poor society it is the business that address the individual that gets the customer. Read on to find out why personalisation is key to your marketing success in 2022 and beyond.

Branding 3 min read

First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously shut off.

It only takes 1/10th of a second to form a first impression about someone. In the same way, it only takes 50 milliseconds (that’s about 0.05 seconds) for a potential customer to form a first impression about your email, website or social post.

This is what happens when we don’t personalise our marketing. Our prospective customers sense intuitively that this offer or content isn’t unique to them, and consequently it doesn’t make them feel important or special. They stop caring. 

In the controversially-titled book F*** content marketing, the entrepreneur Jon Miller explores a concept called the one to one future. The idea that marketing should have the personal touch of an 1800s corner store and the scale of a multinational company in the 21st century. With the use of tools such as HubSpot, we are getting very close to that vision. And now you can too.

Here are 20 Data-backed reasons to personalise your marketing communications:


1. Benefits and Challenges


2. Consumer Preferences


3. Data Privacy Preferences


4. Anonymous vs. Permission-Based 


Looking for more guidance on your digital marketing? Our team is here to help, so contact us today!

Karl Jackson

by Karl Jackson
Dec 1, 2021

Creative Designer at Cognition Communications Limited