Case study: Elisa

We have only positive things to say about Cognition. As a new company in a new market, we succeeded in a very short time period to penetrate the UK market with the help of Cognition Agency.

Henrik Sunberg, Elisa Live Marketing Director, Elisa

Learn how we helped Elisa increase Amazon sales by 68.6% in under three months.

The business

Elisa Live is a division of Elisa, a large Finnish telecoms corporation that develop and build wireless IP cameras.

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The challenge

They contacted Cognition because:

  • Their sales volumes were low
  • Their sales and marketing strategy was non-existent
  • They had no plan on how to approach the UK market 
  • They had aggressive sales targets with no means of achieving them
  • They were lagging behind their competitors
  • They had no direct e-commerce platform

 

The solution

We solved the business challenge through producing a thorough marketing and sales strategy which involved: 

  • Behavioural psychology
  • Research and data
  • The integration of inbound and outbound methods
 
The evidence-based strategy delivered short, medium and long-term goals. The main components of that plan were:
 
  • Re-positioning the Elisa brand, which included the development of key messages and brand values
  • Targeting aggressive growth through Amazon, Facebook and Google 
  • The design of packaging and a suite of marketing collateral 
  • The use of inbound ideas such as personas to make outbound platforms such as advertising more effective 

 

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Cognition were able to very quickly identify our target market which ended up in very positive sales figures. I would highly recommend Cognition Agency to anyone who would like to find a partner who is truly listening and understanding your needs.

Henrik Sunberg, Elisa Live Marketing Director, Elisa

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The results

After the first three months of activity the outcomes included:

  • Elisa achieved the biggest single sales day in their history
  • An extra 100 new premium memberships
  • Marketing automation campaigns that drove Amazon customer reviews up from 2 to 5 stars 
  • 100% increase in contact conversions in month one
  • 95% conversion rate in premium membership uptake following free trials and automation campaigns
  • Successful new product launch and subsequent sales
  • PPC click-through-rate up by 7%
  • Page one visibility for SEO rankings
  • 68.6% increase in Amazon sales
  • New product review ratings increased by 250% over the quarter
  • Month-on-month increase in sales and positive customer reviews.