Consult | Elisa Case study

Elisa - Digital Marketing

Learn how we helped Elisa increase Amazon sales by 68.6% in under three months.

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68 %

increase in Amazon sales in under three months

100 %

increase in contact conversions in month one

95 %

conversion rate in premium membership uptake

The business

Elisa Live is a division of Elisa, a large Finnish telecoms corporation that develop and build wireless IP cameras.

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The challenge

They contacted Cognition because:

  • Their sales volumes were low

  • Their sales and marketing strategy was non-existent

  • They had no plan on how to approach the UK market 

  • They had aggressive sales targets with no means of achieving them

  • They were lagging behind their competitors

  • They had no direct e-commerce platform

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“Cognition were able to very quickly identify our target market which ended up in very positive sales figures. I would highly recommend Cognition Agency to anyone who would like to find a partner who is truly listening and understanding your needs.”

Henrik Sunberg - Elisa Live Marketing Director, Elisa

The solution

We solved the business challenge through producing a thorough marketing and sales strategy which involved: 

  • Behavioural psychology

  • Research and data

  • The integration of inbound and outbound methods

The evidence-based strategy delivered short, medium and long-term goals. The main components of that plan were:

  • Re-positioning the Elisa brand, which included the development of key messages and brand values

  • Targeting aggressive growth through Amazon, Facebook and Google 

  • The design of packaging and a suite of marketing collateral 

  • The use of inbound ideas such as personas to make outbound platforms such as advertising more effective 

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The results

After the first three months of activity the outcomes included:

  • Elisa achieved the biggest single sales day in their history

  • An extra 100 new premium memberships

  • Marketing automation campaigns that drove Amazon customer reviews up from 2 to 5 stars 

  • 100% increase in contact conversions in month one

  • 95% conversion rate in premium membership uptake following free trials and automation campaigns

  • Successful new product launch and subsequent sales

  • PPC click-through-rate up by 7%

  • Page one visibility for SEO rankings

  • 68.6% increase in Amazon sales

  • New product review ratings increased by 250% over the quarter

  • Month-on-month increase in sales and positive customer reviews.

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