The Data
System
Our scientists who lead the Data System include world-leading qualitative and quantitative psychologists, mathematicians and neuroscientists.
Their contribution to the Scientific Board is unmatched by any other UK agency and their statistical and research expertise is essential in evaluating the most effective ways of enhancing customer engagement, driving sales and building sustainable marketing strategies.
The Story
System
In the Story System, our storytellers (writers, creative designers, visual artists, illustrators and videographers) use the research capabilities and data literacy of our scientists to construct compelling brand stories and carefully segmented messaging strategies.
The Engagement
System
Strategy development and ongoing content production is the output in the Engagement System, along with tactical marketing as required.
Based on the output from the Data and Story Systems, our strategies and content will be optimised for maximum impact on your target audience.
Dynamic feedback loop
The Cognition Brain is a means to deliver simplicity and cut through the noise. It's also a dynamic feedback loop:
- The starting point is the gathering and analysis of research data
- We then ‘storify’ this data in multiple formats (blogs, videos, white papers, social posts etc.)
- These assets are then used to improve and engage your audience
This engagement creates new and better data which improves the story and increases the effectiveness of subsequent engagement in a dynamic and self-improving feedback loop.
