B2B Email Marketing
Attract new customers, nurture existing leads and grow revenue with an award-winning b2b email marketing agency.
Unlock the power of email marketing
At its most basic level email marketing is the use of email to promote products and services, but it can be much more than that. With the right strategy and content, you can use email marketing to build new relationships, start sales conversations, provide advice and educate potential customers. It is one of the most cost-effective and conversion-rich forms of digital marketing today, and ready and waiting to be used to its full potential.
More than just an email marketing agency
We combine aspects of psychology, design and content marketing to create visually-appealing and conversion-focused email content that will generate leads, engage customers and close deals. As an agency with a strong background in strategic and conceptual thinking, we ensure any email marketing we do is a part of your long-term strategy and brand-building goals. This way we avoid the dreaded junk folder and provide your customers with emails they actually want to open and engage with.
HubSpot email marketing automation
Once you have the data in your CRM, you need a marketing automation and lead nurturing platform such as HubSpot. This ensures your email campaigns can be tracked and that reporting and analytics are delivered at every stage of the funnel. It also enables you to act on the behaviour of prospects in real time and adjust your campaigns accordingly.
As a leading UK HubSpot partner, and a founding member of global HubSpot partnership DXG, we are well placed to help you offer personalised, relevant email content to your audience.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Create the minimum amount of content necessary to delight audiences and achieve your strategic objectives.
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