Web3 Marketing Agency Services
Grow your Web3, blockchain or NFT business in the new era of the web with help from Cognition.
What is Web3?
Web3 or Web 3.0 has been coined ‘the future of the internet’. Whereas Web 1.0 and Web 2.0 have traditionally been controlled and effectively monopolised by a handful of large businesses, Web 3.0 looks to challenge the necessity of this by embracing decentralisation and putting the power of the internet in the hands of its users.
Although the definition of Web3 is always changing, the idea is to create a decentralised, permissionless internet that leverages blockchain technologies for transactions and operates without the need for third parties.
Web3 business opportunities
Web3 is going to open up a huge amount of new opportunities for creators, entrepreneurs and marketers looking to reach new and growing audiences. Whether you want to create a branded digital world for your community in the metaverse, launch an NFT or leverage smart contracts, the future rewards will be high for the business that executes the right strategy in the next year or two.
The world of marketing is changing quickly. Media consumption has changed drastically in a decade, and new laws around data tracking and censorship can make it difficult for marketers to understand what campaigns are working.
When Web3 comes, being digitally savvy will not be enough. In an ecosystem where value exchange is democratised, it is the truly authentic and community-focused brands that will thrive. Working with an agency that understands the psychology behind communities, and what creates them, will be invaluable.
NFT strategy, design and minting
Non-Fungible Tokens (NFTs) are empowering businesses and individuals alike to create new products, services and communities using decentralised technology. From validating community memberships to creating entry tickets for events, the use and utility of NFTs has increased rapidly and will only continue to grow in the future.
Creating an NFT is a popular project for businesses and creators at the moment, but getting the design and strategy that underlies your NFT right is even more important. Aspects such as rarity and choosing the right blockchain make the difference between a successful launch and a failure. We can help you do this.
Cognition approaches NFT creation with a three-step process that will help demystify this new landscape and drive tangible results.
Step one: We analyse your needs and requirements as a business using a set of proven methods
Step two: We help you to define the NFT opportunity open to you
Step three: Our experts propose deliverables that can scale into successful projects for many years to come
Web3 consulting services
The Web3 ecosystem is highly complex and still in its early stages of development, which makes it a promising environment for risk-taking brands and visionaries to get in on the ground floor and reap the rewards in a few years time.
If you are unfamiliar with Web3 and how you can benefit, partnering with a business like Cognition – with decades of experience in emerging technologies – can help you effectively strategise and execute your Web3 vision and uncover the best commercial opportunities for your brand.