The business
Blatchford is an award-winning global manufacturer of some of the world’s most advanced prosthetic and orthotic devices. Enabling wearers to take on life and embrace the everyday tasks that so many of us take for granted, Blatchford’s services are truly life-changing.
The challenge
Cognition was engaged to create a campaign strategy to launch both new and existing products into their key markets: Orion3 and Tectus®. As a global business that serves multiple territories and audiences, the primary challenge was to create successful campaigns that resonated on all levels.
Research & insight
Our starting point was to get under the skin of the business. From data and discovery sessions to audience mapping workshops, our goal was to establish Blatchford’s key audience personas and understand their journeys, pain points and motivations.
We utilised this data when planning our campaign strategy and creatives, ensuring all aspects would align and resonate with these audiences.
This initial research phase is an integral part of our entire process, forming the first stage of our unique Cognition Brain formula. Thorough and in-depth, this data-led process is what enables us to lay the key foundations before storifying our findings into a complete campaign strategy.
Brand & creative
Storifying data is crucial for any successful campaign. To achieve the most targeted impact, we needed to unify our new-found insight into a streamlined campaign strategy.
Along with a wealth of written product case studies, Blatchford also had inspiring ambassador video content. We instantly saw the potential in these assets, and ensured they were at the centre of our campaign story. Showcasing the truly life-changing outcomes of Orion3 and Tectus® was paramount in our messaging development, projected to resonate strongly with Blatchford’s key audiences.
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