Psychology
& marketing
Psychology is the thread that runs through everything we do. It underpins every strategy we deliver and is fundamental to the clarity we create and the growth we enable.
Technology changes rapidly but our cognitive architecture and decision strategies are relatively static. Our understanding of the 300+ cognitive biases and how they are applied to digital marketing means we can anticipate and leverage your customers’ behaviour through the practical application of cognitive science, neuroscience and marketing psychology research.
Key deliverables in the Data System include:
Research
- Qualitative Research
- Quantitative Research
- Applied Neuroscience
- Market Segmentation
- Audience Profiling
- Bias Testing
- Eye Tracking and Facial Movement
- User Testing
- CX Mapping
- Information Architecture
Analysis & Reporting
- Data Analysis
- Research Analysis
- Statistical Analysis
- Growth Curve Modelling
- Conversion Rate Optimisation
Ready to unlock competitive advantage with the power of psychology?
Our
work
Blatchford
Multi-channel campaigns for life-changing products.
JLR
Driving a return on ad spend of over 400%.
Connex Partners
Creating a sophisticated marketing strategy from scratch.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
case studies
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
case studies
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
case studies
Cognition’s ability to translate our complex technology into simple, compelling propositions was incredibly impressive. They developed all the creative to take two new Blatchford products to market and the campaign engagement has been excellent.
case studies
Our services
We stand apart from commoditised ‘performance’ marketing.
Our services span four areas - each driven by powerful psychology and guaranteed to deliver lasting results.
Research
& insight
Still relying on dated personas? We provide untapped insights into your audiences, using pioneering psychology.
Strategy
& planning
There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.
Brand
& creative
Tired of subjective guesswork? Our creatives combine deep expertise with a rare understanding of behavioural science.
Internal communication
Employer branding is non-negotiable. We help you apply psychology to recruit and retain the best talent.
Let’s start the conversation
Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation.
Alternatively, you can reach out to us at:
Birmingham: +44 121 368 7521
London: +44 20 4586 1470