We have unmatched expertise in the practical application of cognitive science, neuroscience and psychological research to change the way organisations think, feel and act.

Final piece of a jigsaw puzzle

Psychology and marketing

Within Cognition, on the Scientific Board and in our wider community of consultants, cognitive science is fundamental to what we do. We have a high degree of data literacy and our knowledge of decision science and behavioural economics is unmatched.

In addition, we have core expertise in applied marketing psychology, quantitative psychology, applied neuroscience, decision science, focus group research, power and leadership psychology and the psychology of diversity and inclusion.

Ideas on paper

Behavioural economics in marketing

Traditionally, economists believed human beings made rational decisions. Today, thanks to developments such as Prospect Theory, we know our decision strategies are biased. For marketers, this means we misunderstand both our customers' buying strategies and the reason behind our own strategic and tactical marketing decisions.

Through qualitative and quantitative research, we help you understand the biases that drive your own decisions and those of your prospects, which leads to measurable benefits in prospect engagement at every stage of the funnel.

The human brain

Research methods in psychology and neuroscience

In any market, but especially in complex global markets, effective research is fundamental to the success of your marketing and sales strategies.

We have proven capability, on a global scale, of using laboratory and field-based research strategies to understand markets, prospects, clients and internal stakeholders, with the principal aim of generating more leads and optimising the journey of those leads from first contact to close. 

Our researchers are thought-leaders with hundreds of peer-reviewed published papers and books in marketing, psychology and neuroscience.


When searching for a new HubSpot Agency, and one that understood our sector, Cognition turned out to be a revelation. From the first meeting, it was apparent that Cognition is different. Combined with Peter’s psychology expertise and science of buyer behaviour, there is a highly skilled team that’s able to fully support today’s digital and traditional business marketing needs. If you are serious about your brand and marketing, then don’t dismiss talking to Cognition.

Steven Furnival, Sanderson Group

Want to experience how psychology and neuroscience will improve the effectiveness of your brand, digital marketing and sales?

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