Psychology and marketing
Within Cognition, on the Scientific Board and in our wider community of consultants, cognitive science is fundamental to what we do. We have a high degree of data literacy and our knowledge of decision science and behavioural economics is unmatched.
In addition, we have core expertise in applied marketing psychology, quantitative psychology, applied neuroscience, decision science, focus group research, power and leadership psychology and the psychology of diversity and inclusion.
Behavioural economics in marketing
Traditionally, economists believed human beings made rational decisions. Today, thanks to developments such as Prospect Theory, we know our decision strategies are biased. For marketers, this means we misunderstand both our customers' buying strategies and the reason behind our own strategic and tactical marketing decisions.
Through qualitative and quantitative research, we help you understand the biases that drive your own decisions and those of your prospects, which leads to measurable benefits in prospect engagement at every stage of the funnel.
Research methods in psychology and neuroscience
In any market, but especially in complex global markets, effective research is fundamental to the success of your marketing and sales strategies.
We have proven capability, on a global scale, of using laboratory and field-based research strategies to understand markets, prospects, clients and internal stakeholders, with the principal aim of generating more leads and optimising the journey of those leads from first contact to close.
Our researchers are thought-leaders with hundreds of peer-reviewed published papers and books in marketing, psychology and neuroscience.
When searching for a new HubSpot Agency, and one that understood our sector, Cognition turned out to be a revelation. From the first meeting, it was apparent that Cognition is different. Combined with Peter’s psychology expertise and science of buyer behaviour, there is a highly skilled team that’s able to fully support today’s digital and traditional business marketing needs. If you are serious about your brand and marketing, then don’t dismiss talking to Cognition.
Steven Furnival, Sanderson Group
Want to experience how psychology and neuroscience will improve the effectiveness of your brand, digital marketing and sales?
Don’t take our word for it
Take a look at our Case Studies
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
