With the new norm, and specifically with the COVID-19 pandemic being a shadow over 2020, it’s a proven fact that webinars are far safer, and more economical to plan, set up, and run with than the conventional face-to-face events, seminars and conferences.
In addition to that, far more businesses are reaping the rewards of networking and building more personal relationships with their customers and prospects through webinars - with the added value of measuring both the engagement and feedback directly through their online communication channels.
Transitioning to online webinars and events can be a mine-field for those who are new to the digital marketing world, and also for those who haven’t tested this channel before. Therefore it’s important to have a robust strategy in place and a highly organised process before you even get started.
Follow these 11 simple steps to creating and delivering successful and effective webinars:
1. Goals Ask yourself… What does success look like?
Focus on the problem you are trying to solve
Choose a technology partner that suits your business requirements
Run your project with military precision
Work back from the go-live date
Visual aids are an imperative for social authority
Promote early and often to get results
Automate your communications
Test, test, test
10. Post Communication
Nurtured leads make 47% larger purchases than non nurtured leads
11. Measure, Review, Refine
REVIEW the metrics,
REFINE strategy and communications for future webinars/live events