cognition blog


Lindsey Witcherley

Lindsey Witcherley
As Inbound Director, Lindsey is responsible for driving overall inbound strategy and marketing automation across both UK & International territories.
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Recent Posts

What is Effective Marketing?

For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical activity. While lead generation is an..

Common mistakes companies make in HubSpot

HubSpot has been around since 2006 and Cognition has been an agency partner for much of that time. We have watched the company grow, seen incredible..

Supercharge your business – hot HubSpot updates

HubSpot has unveiled some hot new features and tools this week at the annual INBOUND event in Boston. And here are the details shared by our on-the-spot..

How Elisa Live saw a 68.6% rise in Amazon sales

How does a Finnish company enter the UK market from a standing start and over the first three months witness: A 68.6% increase in Amazon sales rankings A..

Why the B2B future is marketing automation

With 63% of companies that use marketing automation outperforming their competitors (The Lenskold Group) and 79% of the top businesses using marketing..

4 steps to ensure you have the right customers

For an effective growth strategy, you need to have the right customers in the right sectors, locations and businesses. This doesn’t just mean identifying..

SME marketing: Measure, review, refine

It’s all very well having a well designed website offering excellent user experience and a targeted marketing strategy to match. But if you don’t have the..

The ultimate cheat sheet on inbound marketing

The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about..

[Ask Me Anything] The top 6 SME PR questions

Bill Gates famously said that he would spend his last dollar on public relations. PR is so valuable because it’s a chance to communicate with potential..

[Infographic] Cognition Recruitment: We Only Want The Best

At Cognition our team are not only our best asset but our most important asset. Check out this infographic for an overview of what we look for when..

How much social media (Klout) influence do you have?

The rise of social networking in the UK in recent years has been meteoric. Recent figures revealed by the National Office for Statistics (ONS) and..

[Infographic] Customer retention: the best way to guarantee revenue

  80% of future revenue will come from 20% of your current customers, according to research from Gartner. But which 20%? The fact is you don’t know, which..

5 ways to integrate content marketing into your existing marketing efforts

‘Content marketing’ is a buzzword taking the marketing world by storm. But how does it fit in to your larger marketing strategy? The idea behind content..

Content marketing: How to generate revenue by giving away information

There’s something that lots of marketers forget: marketing is not itself an end. It’s simply the means to an end – more sales. So to be worth time and..

How to adapt your sales strategy for modern buying behaviours

In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day – according to Fast Company. That was 15 years ago. We’re..