Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?
Choice overload is a very real and prominent phenomenon that marketers need to be aware of. From matters as trivial as choosing what to watch on a Friday night, to major business buying decisions, the paradox of choice can be hugely debilitating for consumers across all sectors.
Find out just how prevalent choice overload is when faced with multiple options, and how you can counter this in your own marketing strategies.
The result?
More conversions from your target audience.
Continue your learning
Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.
