Blog

Emily Johnson

Emily is Cognition's Content Manager with a BSc in Psychology from the University of Sussex. Responsible for creating compelling copy that aligns with businesses' strategic and commercial objectives, Emily has worked on a diverse range of creative content campaigns in both B2B and B2C markets.

Choice Overload

Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…

Brand Colour Psychology: A Powerful Driver of Consumer Connections

Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…

Unlock a First-Class Employer Brand with the Social Identity Theory

The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations.

A Marketer’s Data Dilemma: Why More Isn’t Always Better

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…

Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an undeniable industry leader.

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and high-stake decisions, creating a…

Emily Johnson

Choice Overload

Choice Overload

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

Brand Colour Psychology: A Powerful Driver of Consumer Connections

Unlock a First-Class Employer Brand with the Social Identity Theory

A Marketer’s Data Dilemma: Why More Isn’t Always Better

Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

London

Birmingham

Riyadh

Dubai

Palma de Mallorca