Cognition Blog
A Marketer’s Data Dilemma: Why More Isn’t Always Better
by Emily Johnson on April 10, 2024
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity,...
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2 min read
How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory
by Emily Johnson on March 7, 2024
How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few… It’s no secret how important generating demand has...
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3 min read
The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model
by Emily Johnson on February 14, 2024
In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and...
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3 min read