Blog

Emily Johnson

Emily is Cognition's Content Manager with a BSc in Psychology from the University of Sussex. Responsible for creating compelling copy that aligns with businesses' strategic and commercial objectives, Emily has worked on a diverse range of creative content campaigns in both B2B and B2C markets.

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…

Brand Colour Psychology: A Powerful Driver of Consumer Connections

Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…

Unlock a First-Class Employer Brand with the Social Identity Theory

The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations.

A Marketer’s Data Dilemma: Why More Isn’t Always Better

In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity, 67% of Chief Marketing…

Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an undeniable industry leader.

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and high-stake decisions, creating a…

Emily Johnson

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

Brand Colour Psychology: A Powerful Driver of Consumer Connections

Unlock a First-Class Employer Brand with the Social Identity Theory

A Marketer’s Data Dilemma: Why More Isn’t Always Better

Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

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