Cognition Blog


Unlock a First-Class Employer Brand with the Social Identity Theory

by Emily Johnson on May 15, 2024
The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high employee expectations....
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Brand Spotlight: How General Electric Harnesses the Power of Marketing Psychology

by Emily Johnson on May 13, 2024
In this blog, we explore the world of General Electric’s psychology-driven marketing, outlining how they leverage cognitive biases to position themselves as an...
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A Marketer’s Data Dilemma: Why More Isn’t Always Better

by Emily Johnson on April 10, 2024
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity,...
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How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

by Emily Johnson on March 7, 2024
How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few… It’s no secret how important generating demand has...
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Elaboration Likelihood Model

The Secret to More Impactful, Standout Messaging for Your Business: The Elaboration Likelihood Model

by Emily Johnson on February 14, 2024
In today’s overly-saturated B2B markets, messaging that truly cuts through the noise couldn’t be more important. But, amongst B2B’s complex customer journeys and...
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