Cognition and HubSpot Run Successful Joint Event

Tim Witcherley

by Tim Witcherley
on May 30, 2019

Cognition and HubSpot Run Successful Joint Event

Tim Witcherley

by Tim Witcherley on May 30, 2019

Sign up to our newsletter
Digital Marketing 2 min read
Share
Sign up to our newsletter

More than 60 delegates attended an event hosted by Cognition at the iconic Cube Building in Birmingham, featuring speakers from Cognition, HubSpot and an entrepreneur turned intrepid polar explorer.

EventBrite-hubspot-banner (1)

Under the title ‘Inbound Marketing and Sales Lessons from HubSpot’, each of the four speakers had a different take on what this meant for them.

4429DC10-751D-4E88-A31E-0A648DE6DEA2

The line up (pictured from left to right) John Berry - Cognition Chairman, Aidan O'Leary - HubSpot, Dr Neil Counihan - Medical entrepreneur, Aidan Cassidy - HubSpot, Dr Peter Hughes - Psychologist, Tim Witcherley - Managing Director, Cognition.

 

The first speaker, Aidan Cassidy, UK Channel manager, HubSpot EMEA, 

AidanC HubSpot-event2

spoke about the shift within HubSpot away from the tradition model of a sales and marketing funnel to a flywheel model designed to create frictionless interactions with prospects and customers.

 

He was followed by Dr. Peter Hughes, co-founder of Cognition,

PeterH HubSpot-event

who spoke about the importance of integrating psychology and behavioural science into any software implementation or digital transformation project, to ensure successful engagement. This approach is crucial to getting value out of HubSpot.

 

After lunch, Dr. Neil Counihan, an orthodontist and medical entrepreneur,

NeilC IMG_4999worked with Cognition and HubSpot to help develop a business he sold this year to BUPA in a multi-million pound deal. While he covered that success during his talk, his main focus was on what he learned about team building and endurance during an expedition to the North Pole and how those lessons can be applied in a personal and business context.

 

Finally, Aidan O’Leary, Head of Channel Sales, HubSpot UKI, MENA and Italy,

 AidanOL-1 IMG_5005

spoke about the changing buyer/seller relationship and how HubSpot can help businesses adapt to these changes.

The day ended with a collective ‘Ask the Experts’ panel where topics ranged from the impact of machine learning and AI on marketing and sales, and the specific ways in which automation technologies are changing the practical and psychological demands made of sales teams.

IMG_5025

Feedback from the event was extremely positive with many delegates requesting further, in-depth training on HubSpot which Cognition are currently providing to businesses in the UK, Europe, the Americas, Asia and Russia.

 

There was also a high demand for notification about future Cognition events, the first of which will be held in October 2019. You can be notified of these events by signing up for webinar alerts.

New call-to-action

 

You may also be interested in our ebook on Technology, Psychology and the Future of Digital Transformation.

Digital-transformation-cta

 

If you’d like to know the practicalities of getting value out of HubSpot call Nicola on +44 (0) 121 7253966, email nicola.d@cognition.agency, or simply fill in the contact form on this page.

Tim Witcherley

by Tim Witcherley
May 30, 2019

As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.

Join us for a virtual coffee


We are happy to discuss your current challenges, how you can adapt, and how your business can think, feel, and act differently.

Use the button below to schedule our virtual coffee break at a time to suit you.


Schedule my coffee break
Join us for a virtual coffee

Recent posts