Getting results from your marketing agency

Tim Witcherley

by Tim Witcherley
on Jul 23, 2013

Getting results from your marketing agency

Tim Witcherley

by Tim Witcherley on Jul 23, 2013

Sign up to our newsletter
Digital 1 min read
Share
Sign up to our newsletter
results_968x563.jpg

Global research has revealed many of today’s CEOs have lost faith in the ability of their marketing communications agencies to create campaigns that deliver return on investment.

The majority (78 per cent) of chief executives, polled as part of a study by the Fournaise Marketing Group*, admitted they do not trust their advertising and media agencies to deliver performance-driven projects.

And more than three quarters (76 per cent) believe agencies are too ‘inward looking’ and talk too much about ‘creativity as the saviour.

The latest results clearly illustrate there are mainly two types of agencies, those that:

1. Are truly performance-driven and can be trusted
2. Those who pretend they are performance-driven, but in reality, are not

Cognition’s approach is evidence-based to ensure we deliver tangible results. We do not just simply create campaigns for the sake of it, we take the time and effort to truly understand what makes our clients’ customers tick.

We work hard to define the essential buying factors and signals. Only then do we create content and collateral that is proven to convert before measuring success in detail.

As a leading full-service marketing agency, we understand only too well just how taking an integrated approach is key to achieving tangible results and overall long-term success. We pride ourselves on delivering optimal results, across marketing, PR and digital, for minimal investment.

Find out in 5 minutes whether you're maximising return on investment on your sales and marketing spend by taking our marketing health check below.

19717-MD-Infographic_AW.jpg


Join us for a virtual coffee


We are happy to discuss your current challenges, how you can adapt, and how your business can think, feel, and act differently.

Use the button below to schedule our virtual coffee break at a time to suit you.


Schedule my coffee break
Join us for a virtual coffee
Tim Witcherley

by Tim Witcherley
Jul 23, 2013

As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.

Recent posts