Sir Alan Sugar doesn’t like marketing. He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the businesses we meet for the first time.
The cause of this cynicism about marketing is simple: many agencies don’t deliver a return on marketing investment for their clients. In our new ebook, How to Create a Successful Marketing Strategy, we show how this happens and what you can do about it.
The book explains the basic psychology behind effective marketing and identifies the three key things you can do to create a marketing strategy capable of delivering growth.
Over the last 18 years, we’ve pioneered new approaches to marketing, which combine psychology, marketing and evidence, to create integrated strategies that get results.
Our ebook is an introduction to those methods and once you have read it, you’ll never think the same way about marketing again. Oh, and neither would Sir Alan!
by Tim Witcherley Sep 23, 2016
As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.