An increasing number of UK businesses are starting to shake off the recession with latest industry findings showing marketing spend is on the rise.
One of the key barometers of the overall state of the economy, the latest Bellwether survey, has revealed marketing spend is at its highest rate for almost six years.
A sharp upward revision was recorded in marketing budgets in Q2 of this year, clearly illustrating that businesses are taking advantage of the improving economic climate.
Twenty two per cent of companies reported an upward trend in their marketing budgets during the latest survey period, with the internet being labelled as one of the key drivers to overall budget growth.
As a leading full-service marketing agency, the most recent Bellwether findings have been of particular interest to us. For more than a decade, we have been delivering powerful and successful marketing and PR results for a wide range of clients, who demand more from their marketing budget.
Planned and sustained marketing strategies are the driving force behind the success of many of today’s forward-thinking organisations, and form the backbone for many companies striving to enhance their business growth.
The latest findings clearly demonstrate businesses are starting to confidently place a far larger emphasis on the importance of investing in their marketing spend without compromising their ROI.
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by Tim Witcherley Jul 17, 2013
As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.