HubSpot vs Instapage

HubSpot Comparisons
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Being able to build effective and eye-catching landing pages quickly is one of the most important parts of digital marketing. Choosing the right landing page tool, then, is paramount to online success.

Choosing the right landing page tool, then, is paramount to online success.

In this blog we are hosting the battle of the landing page builders: HubSpot vs Instapage. Which one will get you closer to your goals?

By the end of this article you will have a good understanding of what each platform does and whether it is the right fit for your business. 

What is Instapage?

Instapage is a well-known landing page builder which helps you to create and optimise landing pages for your business. The platform provides you with personalisation and testing tools to ensure your landing pages are as effective as they can be. 

What is HubSpot?

HubSpot is a comprehensive software solution for all of your sales and marketing needs. The HubSpot landing page builder allows you to create impactful, optimised landing pages, as well as a number of other marketing tools that will allow you to generate and nurture more leads. 

Which platform is most user friendly?

HubSpot, and the landing page builder in particular, is extremely easy to use – so easy, in fact, that the platform was just awarded ‘best usability’ for Spring 2022 by G2 Crowd. Whether you are creating landing pages for free or have upgraded to a paid plan, you can create effective marketing assets quickly and efficiently. And if you ever get stuck, there are tons of free resources and guides that can help you. 

Instapage is also well known for its ease of use. The simple interface and dashboards make it easy for the novice and the experienced digital marketer alike, and empower you to optimise your landing pages for higher conversions and to improve your ad spend. 

Which platform offers the best features?

Instapage focuses entirely on creating effective landing pages and boasts that it is the “#1 landing page software solution for marketers”. As such it offers you a comprehensive suite of tools to test and personalise your landing pages, as well as the ability to streamline your workflows and collaborate between teams. 

The HubSpot landing page builder is perfect for marketers who have no coding experience and need to be able to create beautiful landing pages quickly. You can choose from a library of mobile-optimised templates and use the drag and drop functionality to include or remove features as required. There is also the capability to personalise, test and then analyse the performance of your landing pages, which will lead to better performance over time. 

What other tools do the two platforms offer?

Instapage is a dedicated landing page builder, and as such all of its tools are connected with creating, improving and optimising landing pages. If this is all you are looking for from a marketing tool then this might be the right product for you. 

The HubSpot landing page builder, on the other hand, is only a very small part of the HubSpot product family. You can also use HubSpot as a CRM, a workflow builder and a marketing automation platform – amongst many other things. Find out for yourself and get started for free here

Can you start for free?

Instapage’s pricing structure is based around page visits and number of users. For $299/month, you can create 30 landing pages and have a limit of 30,000 visitors per month. 

HubSpot, on the other hand, does have a free option, which allows users to begin creating landing pages immediately. This free offer lets you create 20 landing pages but the amount of visitors they can receive is unlimited. To access advanced features such as A/B and multivariate testing, you must upgrade to a paid plan.

The winner?

Both Instapage and HubSpot boast impressive landing page building tools. However, HubSpot is the better choice for most businesses, simply because you can start for free, and you can improve and expand your marketing and sales activities using HubSpot’s other products and services. 

If you’d like to hear more about what HubSpot can do for you, and how it can benefit your business, get in touch with the team for an initial chat.


Contact the team at Cognition Agency for all your digital marketing requirements.