Dr Peter Hughes

Technology, Psychology and The Future of Digital Transformation

by Dr Peter Hughes on February 28, 2019

Digital Transformation is not a matter of choice: it’s a matter of survival.

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As one of the UK’s leading digital marketing agencies, we have undertaken digital transformation projects in many countries.

 

The aim has always been to use technology to create demand and track that demand through the marketing funnel until the deal is closed and the customer becomes an advocate. Because that process is much easier to say than it is to execute, we wrote this ebook as a summary of the lessons we have learned and as a blueprint for how to make digital transformation work.

Our latest eGuide, 'Technology, Psychology and The Future Of Digital Transformation' is an essential guide for anyone who has ever been involved in a digital transformation project and been overwhelmed by the process.

It’s a lesson in making marketing technology work, and covers many key issues including:

 

  • The practical definition of digital transformation every business needs to know
  • The link between psychology, technology and marketing
  • The reasons why marketing technologies don’t deliver and how you can ensure they do
  • How digital transformation in marketing can generate leads and sales
  • The digital tactics, channels and platforms that drive the best value

Remember: it’s a matter of survival!

Find out more about Digital Transformation. Download our latest, free eGuide, 'Technology, Psychology and The Future Of Digital Transformation'. 

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Dr Peter Hughes

This post was written by Dr Peter Hughes

Psychologist, writer and co-founder of Cognition

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