Digital Transformation is not a matter of choice: it’s a matter of survival.
As one of the UK’s leading digital marketing agencies, we have undertaken digital transformation projects in many countries.
The aim has always been to use technology to create demand and track that demand through the marketing funnel until the deal is closed and the customer becomes an advocate. Because that process is much easier to say than it is to execute, we wrote this ebook as a summary of the lessons we have learned and as a blueprint for how to make digital transformation work.
It’s a lesson in making marketing technology work, and covers many key issues including:
The practical definition of digital transformation every business needs to know
The link between psychology, technology and marketing
The reasons why marketing technologies don’t deliver and how you can ensure they do
How digital transformation in marketing can generate leads and sales
The digital tactics, channels and platforms that drive the best value
Remember: it’s a matter of survival!
Find out more about Digital Transformation. Download our latest, free eGuide, 'Technology, Psychology and The Future Of Digital Transformation'.
by Dr Peter Hughes Feb 28, 2019
Co-founder of Cognition, psychologist and expert in digital transformation and decision science. Peter is a published writer and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia.