Ten scaringly brilliant marketing statistics

by Tim Witcherley on Oct 31, 2014

Analytics 3 min read


Trick or treat? Want to give your prospects and customers content they actually want to consume this Halloween? Here are ten reasons why you need to get into the spirit of making sure you don’t leave your marketing to chance:
  1. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. That was 15 years ago – before smartphones, Facebook, Twitter (Source: Fast Company) [Tweet this]
  2. 63% of consumers need to hear company claims 3-5x before they actually believe it. (Source: Edelman Trust Barometer) [Tweet this]
  3. In fact, a high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger. (Source: McKinsey Quarterly) [Tweet this]
  4. Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this]
  5. 62% of adults under 34 are ACTUALLY willing to share their location for more relevant content. (Source: Aberdeen) [Tweet this]
  6. Mobile devices now account for over 13% of web traffic. More than 1 in 3 minutes spent consuming media happens on mobile! (Source: comScore) [Tweet this]
  7. 4% of US smartphone owners use their phone for shopping activities while in a bricks-and-mortar store. (Source: comScore) [Tweet this]
  8. E-commerce, aided by mobile, is growing at 4x the rate of traditional retail, and now accounts for 1 out of every 10 retail dollars. (Source: comScore) [Tweet this]
  9. Almost 1/3, or (28%), of U.S. smartphone owners also own a tablet. (Source: comScore) [Tweet this]
  10. Nearly 3/4 (73%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. (Source: Janrain & Harris Interactive) [Tweet this]



Tim Witcherley

by Tim Witcherley
Oct 31, 2014

As the Managing Director of Cognition, Tim's drive is to ensure every Cognition client gets tangible, commercial outcomes. In increasingly complex marketing and sales environments, his relentless focus on delivering value, quickly and simply, is one of the main reasons why Cognition is now one of the UK's leading digital agencies.