Analytics
3 min read
- In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. That was 15 years ago – before smartphones, Facebook, Twitter (Source: Fast Company) [Tweet this]
- 63% of consumers need to hear company claims 3-5x before they actually believe it. (Source: Edelman Trust Barometer) [Tweet this]
- In fact, a high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger. (Source: McKinsey Quarterly) [Tweet this]
- Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this]
- 62% of adults under 34 are ACTUALLY willing to share their location for more relevant content. (Source: Aberdeen) [Tweet this]
- Mobile devices now account for over 13% of web traffic. More than 1 in 3 minutes spent consuming media happens on mobile! (Source: comScore) [Tweet this]
- 4% of US smartphone owners use their phone for shopping activities while in a bricks-and-mortar store. (Source: comScore) [Tweet this]
- E-commerce, aided by mobile, is growing at 4x the rate of traditional retail, and now accounts for 1 out of every 10 retail dollars. (Source: comScore) [Tweet this]
- Almost 1/3, or (28%), of U.S. smartphone owners also own a tablet. (Source: comScore) [Tweet this]
- Nearly 3/4 (73%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. (Source: Janrain & Harris Interactive) [Tweet this]
