Cognition Blog
Marginal Returns and the Case for Simplicity in Marketing
by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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4 min read
All the worlds a lab, but men and women are not merely data points.
by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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2 min read
Neuromarketing and Your Buyer's Mind
by Carl Senior on May 30, 2022
How do people make the decision to buy a product or service? What can an understanding of the human brain tell us about effective marketing? How can businesses use...
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5 min read
The Nominal Group Technique Explained
by Carl Senior on January 14, 2022
“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and...
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2 min read
7 psychological techniques of the most effective marketing strategies
by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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3 min read
Is Neuromarketing relevant for business?
by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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3 min read
Why every marketing agency should have a scientific board
by Olly Forrester on September 22, 2021
But it is in the gathering of data where things start to fall apart. In fact, most of the time, things start to fall apart prior to gathering data. When data and...
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2 min read
What is EEG and what can it offer to market and consumer research?
by Georgia Alexandrou on August 13, 2021
Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with...
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4 min read
Cognition partners with Aston University to trial new marketing technology
by Dr Peter Hughes on November 9, 2020
Cognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University. We have partnered with Aston University to trial electroencephalography...
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2 min read
What can you learn from playing computer games?
by Carl Senior on October 23, 2020
In today's age of total social immersion and rolling lockdowns, how can you ensure that your company keeps on benefiting from electronic media? It is argued that with...
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6 min read
Data, Debt and Mental Health
by Dr Peter Hughes on July 2, 2020
The debt burden on economies, businesses and individuals has increased dramatically during the pandemic. The effects of this burden on people’s financial and mental...
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2 min read
Crazy Conversations: How They Destroy Businesses
by Dr Peter Hughes on March 5, 2020
We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the point when we...
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2 min read
How to Sell and Implement Software Using the Human Brain
by Dr Peter Hughes on July 2, 2019
According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate linked to the most...
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1 min read