Learn more about how we helped one of Europe’s largest timber manufacturers and suppliers to refocus its brand positioning and increase market awareness.
With an annual turnover of more than 100 million, Timbmet is one of Europe’s largest timber importers and distributors. The company is considered a global market leader in its commitment to environmental sustainability and innovation.
Cognition was appointed to rebrand the entire organisation following an ambitious acquisition programme. Despite their stature and reputation, many potential customers were unaware of the full range of products and services on offer.
“The online traction we have achieved after working with Cognition has been substantial. When it comes to getting results with digital marketing, they are one of the best.”
Jeremy Bristoe - Managing Director, Timbmet
After a thorough brand audit, Cognition developed key messages for different aspects of the brand to ensure consistency of message across all communications. The new brand leveraged Timbmet’s reputation as an innovator while direct mail and advertising activity raised awareness of their substantial portfolio.
We designed and built a new website to support this and have since developed an innovative online specifying tool. A full programme of PR has been maintained throughout, including internal communications, media relations, exhibition support, sponsorship and speaker opportunities.
When the trade Burmese teak trade hit the headlines, we liaised with the BBC, The Guardian, The Daily Telegraph, Al Jazeera and CNN to schedule interviews for Timbmet representatives.
Company-wide buy-in on the adoption of the new brand
Considerable coverage in trade, vertical and national press
A 220% increase in traffic to the website
The number of special offers downloaded from the website has doubled
Timbmet has won several industry awards