Consult | The Belfry Case Study

The Belfry - Digital Marketing

Learn how we helped a world famous golf and leisure resort improve its national profile and promote its conferencing facilities to a business audience.


The business

The Belfry is a world-renowned golf and leisure resort, famous for hosting the Ryder Cup more times than any other venue.

With three golf courses, a 324-room hotel, five bars and restaurants, a spa, nightclub and extensive conference facilities the Belfry is a comprehensive resort for both business and pleasure.


The challenge

Cognition was engaged to provide a fully integrated service for the resort including PR, marketing and digital. The PR strategy had to meet a number of objectives including leveraging the resort and its facilities nationally, promoting The Belfry’s conference facilities to a business audience, promoting leisure breaks to families and couples and the launch of the hotel’s ‘Dine’ offering.


“Cognition delivered a comprehensive marketing strategy that exceeded our expectations. They are highly recommended.”

Ian Cross - Director of Sales & Marketing, The Belfry

The solution

Cognition successfully promoted The Belfry to all audiences, smashing targets with a programme of tactical events including:

A local guerrilla launch campaign for ‘Dine’ that significantly boosted food sales in The Belfry’s five restaurants

A Belfry experience day for Corporates and Brokers increasing conference sales for a 4 month period

The successful launch of the ‘Belfry Banger’ and ‘Belfry Blend’ brands

Promotion of the new Executive Chef gaining coverage in nationals, regionals, trade and the food press

Positive reviews in the Times and Cotswold Life gaining extensive coverage and significantly increased room bookings

Reader offers and competitions in a wide variety of lifestyle media including the Times, Daily Mail, The Sun, Glamour, Marie Claire, Father’s Quarterly and Select Living as well as a series of regionals.


The results

A strong mixture of in-person events, product development and a comprehensive PR strategy led to a number of fantastic results for the venue, including:

• A boost in food and conference sales
• A more prominent national profile and increased hotel bookings
• Increased revenue and new avenues to future growth



Contact the team at Cognition Agency for all your digital marketing requirements.